Raven Advisory LLC

Marketing Director

Raven Advisory LLC

full-time

Posted on:

Location Type: Office

Location: Fayetteville • North Carolina • United States

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Job Level

Lead

About the role

  • Develop and implement strategic marketing plans aligned with the company’s goals to reach and influence military audiences.
  • Conduct in-depth market research and analysis to identify trends, competitors, and opportunities in the defense sector.
  • Collaborate with the business units to understand the trainings offered and communicate their value proposition effectively.
  • Create and execute compelling marketing campaigns, messaging, and content that resonates with military professionals and decision-makers.
  • Utilize various marketing channels, including digital marketing, social media, trade shows, industry events, to reach and engage the target audience.
  • Develop relationships with key stakeholders, including government agencies, military units, and defense contractors, to support business development efforts.
  • Manage, plan, develop and implement marketing campaign to support trade shows and conferences.
  • Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies for maximum impact.
  • Stay updated on industry trends, regulations, and advancements in marketing strategies to remain relevant and competitive.

Requirements

  • Bachelor’s degree in marketing (master’s degree preferred).
  • 3-5 years of experience in marketing, within the defense, federal government, military, intelligence industry.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong understanding of defense industry dynamics, procurement process, and the needs of military customers.
  • Excellent communication and presentation skills, and the ability to convey complex technical information clearly and persuasively.
  • Excellent social media skills in development and implement targeted social media campaigns
  • Proficiency in marketing tools and analytics platforms.
  • Ability to work independently and with a team, manage multiple projects, and thrive in a fast-paced environment.
Benefits
  • Salary package
  • Healthcare Benefits
  • 401K
  • Professional Development Opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategy developmentmarket researchcampaign executioncontent creationdigital marketingsocial media marketingperformance metrics analysisKPI measurementproject management
Soft Skills
communication skillspresentation skillsrelationship buildingteam collaborationindependent worktime managementadaptability
Certifications
Bachelor’s degree in marketingMaster’s degree in marketing (preferred)