Growth Marketing Manager

Rasa

Growth Marketing Manager driving experimentation-driven campaigns across customer funnels for a generative conversational AI startup. Collaborating with sales and product to enhance conversion rates and pipeline growth.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels) across Google, LinkedIn, Meta, and other paid media platforms
Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output—while maintaining a high quality bar
Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities
Work across product, sales, customer success, and leadership to align on priorities, improve conversion rates, and ensure marketing efforts ladder up to company goals
Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and a scattered content ideas
Owning key growth metrics, including conversion rates, pipeline velocity, and revenue attribution

Requirements

What you’ll need

5–8+ years of experience in B2B startup marketing with a strong foundation in growth, demand gen, or performance marketing
Track record of designing and running cross-channel campaigns with measurable impact, including experience with A/B testing and funnel optimization
Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, Mixpanel, Amplitude) and marketing automation platforms
Scrappy and adaptable: thrives in ambiguous environments, comfortable rolling up sleeves and experimenting
Collaborative connector who can align product, GTM, and leadership teams around shared goals

Benefits

Comp & perks

Flexible hours and a dedicated remote budget
A stipend for professional development & 6 paid education days to help you grow within your role
Unlimited PTO + paid sick leave + paid public holidays
A Macbook, and other tech to help you do your job
We have regular remote team events, as well as an annual company-wide offsite
Health benefits
401(k) contribution with up to 4% match
Equity options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketinggrowth marketingdemand generationperformance marketingA/B testingfunnel optimizationcampaign designmulti-channel campaignsanalyticsconversion rate optimization

Soft Skills

analytical skillsadaptabilitycollaborationstrategic thinkingcommunicationproblem-solvingcreativityleadershipinsight-drivenconnector