Raptive

Content Marketing Manager

• Lead the content strategy and execution for Raptive's growth marketing efforts
• Develop and execute comprehensive content calendar across all funnel stages
• Create gated content assets (guides, templates, checklists, infographics) for lead capture
• Write and optimize email sequences for segmented nurture streams
• Own the lead scoring model implementation and optimization
• Design and execute A/B tests for CTAs, content offers, and nurture sequences
• Analyze funnel performance and optimize conversion rates at each stage

Lifecycle and Content Marketing Manager

Data Scientist

• Leverage Raptive's data set to surface meaningful insights that drive decision-making across the business
• Help derive meaningful insights from large amounts of data, build metrics, find answers, and create dependable, repeatable solutions
• Design and analyze experiments to improve revenue
• Classify audience and content to support programmatic direct and indirect sales
• Deliver evolutionary floor price guidance
• Visualize complex systems
• Build deep understanding of data generating processes