Digital Marketing Analyst

RAPIDFORT

Digital Marketing Analyst executing digital marketing and demand generation campaigns at RapidFort. Collaborating with teams to drive measurable results in cybersecurity and AI sectors.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $95,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Hands-On Campaign Execution (Primary Focus)
Build, launch, and manage digital marketing campaigns across channels including SEO, SEM, PPC, paid social, display, retargeting, and content syndication
Execute inbound and outbound demand generation programs aligned with overall campaign strategy
Set up and manage campaigns in marketing automation and ad platforms (e.g., HubSpot, Google Ads, LinkedIn, etc.)
Create and deploy emails, landing pages, forms, and workflows to support campaign execution
Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)
Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas
Optimization & Performance Management
Monitor daily and weekly campaign performance and make real-time adjustments to improve results
Run A/B tests across ads, landing pages, and email campaigns to optimize conversion rates
Optimize campaigns for key metrics including CTR, CPL, MQLs, and pipeline contribution
Identify underperforming areas and take immediate action to improve outcomes
Marketing Operations & Execution Support
Manage campaign tracking, tagging, and attribution to ensure accurate reporting
Support lead flow processes including lead capture, scoring, routing, and nurturing workflows
Maintain and update marketing systems, lists, and audience segments
Work with tools and AI-driven platforms to identify and activate target audiences
Reporting & Insights (Supporting Strategy)
Build and maintain dashboards and reports on campaign performance
Provide regular updates on campaign results, insights, and optimization actions
Analyze funnel performance and identify opportunities to improve conversion rates
Share data-driven recommendations to improve future campaigns and overall marketing effectiveness
Cross-Functional Collaboration
Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns
Ensure campaigns align with product messaging, launches, and positioning
Support webinars, events, and partner campaigns to maximize lead generation

Requirements

What you’ll need

2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
Understanding of marketing funnels, lead generation, and conversion optimization
Strong written and verbal communication skills
Ability to thrive in a fast-paced, execution-driven environment
Bachelor’s degree in marketing, business, or related field.

Benefits

Comp & perks

Equity participation in a high-growth Series A cybersecurity company
Performance-based bonuses (role-dependent)
Medical, dental, and vision insurance
Paid time off and company holidays
Remote / flexible work environment
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingdemand generationcampaign executionSEOSEMPPCA/B testingconversion optimizationlead generationmarketing funnels

Soft Skills

attention to detailexecution skillscommunication skillsability to manage multiple campaignsdata-driven recommendationscollaborationadaptabilityproblem-solvingtime managementanalytical thinking