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Director of Technical Product Marketing – Kubernetes, Container Security
RAPIDFORTDirector of Technical Product Marketing leading marketing strategy for Kubernetes and container security. Collaborating with multiple teams and managing product marketing initiatives.
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Define and drive global product marketing strategy, including value proposition, messaging, customer benefits, and competitive differentiation
- Lead global product launches, announcements, and integrated marketing campaigns
- Present at customer executive briefings and industry events
- Develop sales enablement materials, including playbooks, presentations, and tools
- Produce corporate press materials and analyst briefing content, including press releases and industry articles
- Plan, write, edit, and publish content such as eBooks, website copy, blog posts, and social media content
- Engage with press, media, and industry analysts as a company spokesperson
- Develop partner enablement materials including how-to guides, branding guidelines, newsletters, and portal content
- Create webinar strategies and supporting materials including slides, vertical briefs (e.g., retail, healthcare, manufacturing), and partner solution briefs
- Collaborate closely with Product Management on sales and partner enablement content
- Lead development of sales presentations, partner materials, and executive-facing decks
- Produce solution briefs, white papers, customer references, case studies, and funnel-specific content
- Develop storyboards and scripts for sales, customer, partner, and corporate videos
- Create differentiated messaging and visual content for events, including banners, signage, brochures, and booth materials
- Enable channel partners with campaigns, collateral, and digital demand generation content (email, web, landing pages)
- Support analyst relations, including submissions, surveys, reports, and white papers
- Create or oversee development of graphics, icons, and infographics (a strong plus)
- Manage budgets and ensure fiscal responsibility across marketing initiatives
Requirements
What you’ll need- 8–10 years of product marketing experience in high-tech industries
- Must have experience in a similar industry (cybersecurity, cloud infrastructure, DevSecOps, software supply chain security, or enterprise infrastructure software preferred)
- Engineering or technical background strongly preferred (computer science, engineering, or equivalent technical experience)
- Strong understanding of enterprise B2B technology markets and developer-centric products is highly desirable
- Excellent written and verbal communication skills
- Proficiency with tools such as Google Suite, ChatGPT, Gemini, Claude; familiarity with design and publishing tools preferred
- Bachelor’s degree in marketing, business, engineering, or related field
- Strong project management and leadership skills in fast-paced, cross-functional environments
- “Roll up your sleeves and do what it takes” attitude
- Strong team player with ability to introduce and execute creative, differentiated ideas
- Must be a U.S. citizen due to Department of Defense (DoD) contract requirements.
Benefits
Comp & perks- Annual performance bonus eligibility (based on company and individual performance)
- Equity/stock options participation (subject to company plan and role eligibility)
- Comprehensive benefits package including medical, dental, and vision coverage
- 401(k) retirement plan
- Paid time off and company holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingsales enablementcontent developmentcampaign managementbudget managementproject managementtechnical backgroundB2B technologydifferentiated messagingvisual content creation
Soft Skills
communication skillsleadership skillsteam playercreative thinkingcross-functional collaborationfiscal responsibilityadaptabilityproblem-solvinginitiativeexecution
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in engineering