Head of Demand Generation

RAPIDFORT

Leading demand generation and marketing automation strategies for RapidFort, specializing in cyber security. Collaborating closely with sales and product teams to optimize marketing efforts.

Posted 4/29/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Designing the global demand generation, digital marketing, and marketing automation strategy including inbound lead acquisition and outbound account-based marketing Strategies
Developing and managing the demand generation marketing plan across channels including campaigns, execution, reporting, metrics, and analysis
Building customized campaigns, messaging, and marketing by account, buyer, and persona
Expanding marketing qualified volume and quality with a focus on maximizing the transition to sales accepted and qualified leads
Leveraging the newest marketing AI capabilities to efficiently identify and pursue audience segments based on ideal customer profiles and opportunity
Conducting A/B tests across channels to continuously optimize results
Enhancing and managing the lead management process to improve pipeline conversion
Managing overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI
Growing the marketing team through mentoring and hands on management
Working with sales teams and partner marketing teams to identify, create, and adapt demand generation initiatives to grow the business
Developing messaging, communications, and copy to maximize awareness and lead conversion
Creating and executing demand generation, digital marketing, and marketing automation strategies for vertical industries
Producing account based marketing strategy focused on Global 2000 businesses
Leading digital demand marketing across search, paid social, display, retargeting, YouTube, and content syndication
Managing digital lead-acquisition strategy, processes and execution of activities across AEO, SEO, PPC, social, display/retargeting, YouTube, Reddit
Driving search engine marketing (SEM) and advertising conversion
Leading, adapting, and optimizing content syndication strategy and implementation
Increasing quality of lead acquisition at small to very large industry events
Identifying appropriate content and collateral to maximize lead acquisition by working closely with product marketing, technical marketing, and product management
Optimizing the sales funnel by expanding webinar strategy and collaborating with product marketing and technical marketing to produce innovative webinar series
Working with channel partners to empower them to maximize co-generation of marketing qualified leads and sales qualified leads
Managing relationships with digital agencies in execution, analysis and redeployment of programs and adjusting marketing mix to maximize ROI
Meeting or exceeding metrics for impressions, conversions, and paid customers
Owning, tracking and managing a large demand generation budget and marketing mix to increase visitors, conversions, and paid customers

Requirements

What you’ll need

8 to 10 years of demand generation, growth marketing, digital marketing, marketing automation, and marketing experience in high tech
Exceptional written and verbal communication skills
Detail oriented with passion for execution
Proficiency in tools such as HubSpot, AI, Google Suite products required
Willingness and ability to perform all aspect of demand generation themselves during the early stages of the role (hands on individual contributor)
Bachelor’s degree in marketing, business, or a related field
Excellent project management and leadership skills, especially in a fast-paced cross-functional environment
Extensive experience running multi-channel B2B digital demand generation programs including SEO, PPC, Social (Twitter, LinkedIn, Facebook), display, and retargeting
Experience leading and mentoring high performance lead-generation marketing teams of at least 5 marketing professionals
Strong team player who works well cross-functionally
Strong organizational and project management skills
“Roll up sleeves and do what it takes” attitude
Strong team player not afraid to present new, creative ideas.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account RAPIDFORT Website LinkedIn All Job Openings 51 - 200 employees Founded 2020 🔒 Cybersecurity ☁️ SaaS 🤝 B2B Cybersecurity
SaaS
B2B RAPIDFORT is a software supply chain security company that delivers a SaaS platform to secure containerized applications from build-time through runtime. It provides curated near-zero‑CVE base images, CI/CD image scanning and execution profiling (SBOM/RBOM), automated CVE remediation, runtime hardening and attack-surface reduction, and compliance automation for standards like FedRAMP, SOC 2 and CMMC. The platform is aimed at enterprise engineering and security teams to automate vulnerability remediation, accelerate secure releases, and maintain continuous protection in production. Head of Demand Generation Job not on LinkedIn 🔥 3 minutes ago 🇺🇸 United States – Remote 💵 $150k - $200k / year ⏰ Full Time 🔴 Lead 📈 Performance Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Designing the global demand generation, digital marketing, and marketing automation strategy including inbound lead acquisition and outbound account-based marketing Strategies
Developing and managing the demand generation marketing plan across channels including campaigns, execution, reporting, metrics, and analysis
Building customized campaigns, messaging, and marketing by account, buyer, and persona
Expanding marketing qualified volume and quality with a focus on maximizing the transition to sales accepted and qualified leads
Leveraging the newest marketing AI capabilities to efficiently identify and pursue audience segments based on ideal customer profiles and opportunity
Conducting A/B tests across channels to continuously optimize results
Enhancing and managing the lead management process to improve pipeline conversion
Managing overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI
Growing the marketing team through mentoring and hands on management
Working with sales teams and partner marketing teams to identify, create, and adapt demand generation initiatives to grow the business
Developing messaging, communications, and copy to maximize awareness and lead conversion
Creating and executing demand generation, digital marketing, and marketing automation strategies for vertical industries
Producing account based marketing strategy focused on Global 2000 businesses
Leading digital demand marketing across search, paid social, display, retargeting, YouTube, and content syndication
Managing digital lead-acquisition strategy, processes and execution of activities across AEO, SEO, PPC, social, display/retargeting, YouTube, Reddit
Driving search engine marketing (SEM) and advertising conversion
Leading, adapting, and optimizing content syndication strategy and implementation
Increasing quality of lead acquisition at small to very large industry events
Identifying appropriate content and collateral to maximize lead acquisition by working closely with product marketing, technical marketing, and product management
Optimizing the sales funnel by expanding webinar strategy and collaborating with product marketing and technical marketing to produce innovative webinar series
Working with channel partners to empower them to maximize co-generation of marketing qualified leads and sales qualified leads
Managing relationships with digital agencies in execution, analysis and redeployment of programs and adjusting marketing mix to maximize ROI
Meeting or exceeding metrics for impressions, conversions, and paid customers
Owning, tracking and managing a large demand generation budget and marketing mix to increase visitors, conversions, and paid customers 🎯 Requirements
8 to 10 years of demand generation, growth marketing, digital marketing, marketing automation, and marketing experience in high tech
Exceptional written and verbal communication skills
Detail oriented with passion for execution
Proficiency in tools such as HubSpot, AI, Google Suite products required
Willingness and ability to perform all aspect of demand generation themselves during the early stages of the role (hands on individual contributor)
Bachelor’s degree in marketing, business, or a related field
Excellent project management and leadership skills, especially in a fast-paced cross-functional environment
Extensive experience running multi-channel B2B digital demand generation programs including SEO, PPC, Social (Twitter, LinkedIn, Facebook), display, and retargeting
Experience leading and mentoring high performance lead-generation marketing teams of at least 5 marketing professionals
Strong team player who works well cross-functionally
Strong organizational and project management skills
“Roll up sleeves and do what it takes” attitude
Strong team player not afraid to present new, creative ideas. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director of Performance Marketing 🔥 19 hours ago Karbon 51 - 200 ☁️ SaaS 🏢 Enterprise 🤝 B2B Website LinkedIn All Job Openings Director of Performance Marketing leading Karbon's growth engine with a focus on AI-driven strategies and digital marketing. Managing a multi-million dollar budget and optimizing performance across various platforms. 🇺🇸 United States – Remote 💵 $190k - $210k / year 💰 $66M Series B on 2022-02 ⏰ Full Time 🔴 Lead 📈 Performance Marketing Director, Paid Search 🔥 22 hours ago Tinuiti 1001 - 5000 Website LinkedIn All Job Openings Director of Paid Search at Tinuiti, leading client portfolios and driving growth strategies. Managing senior client relationships and aligning strategies with business goals in a remote environment. 🇺🇸 United States – Remote 💵 $130k - $155k / year 💰 Debt Financing on 2019-08 ⏰ Full Time 🔴 Lead 📈 Performance Marketing 🦅 H1B Visa Sponsor Director of Growth – Performance Marketing, SEO, GMB, CRM 🕒 Yesterday Diamond Braces Orthodontist: Braces & Invisalign 201 - 500 👥 B2C 🧘 Wellness Website LinkedIn All Job Openings Director of Growth & Performance Marketing focusing on patient acquisition and revenue growth across multi-locations. Specialized in SEO, GMB, and CRM ownership with high accountability in a remote setting. 🇺🇸 United States – Remote 💵 $80k - $120k / year ⏰ Full Time 🔴 Lead 📈 Performance Marketing Director, Performance Marketing 🕒 Yesterday Mariner 1001 - 5000 💸 Finance 🤝 B2B Website LinkedIn All Job Openings Director of Performance Marketing leading paid client acquisition at Mariner. Collaborates with Sales, Technology, and Digital teams to develop insight-driven campaigns. 🇺🇸 United States – Remote 💵 $125k - $185k / year 💰 $75M Debt financing on 2022-02 ⏰ Full Time 🔴 Lead 📈 Performance Marketing 🦅 H1B Visa Sponsor Director, Paid Social 🕒 Yesterday Lunar Solar Group 51 - 200 🤝 B2B 🛍️ eCommerce 🤖 Artificial Intelligence Website LinkedIn All Job Openings Director of Paid Social at Lunar Solar Group, managing division growth and innovative marketing strategies for clients. Fostering collaboration and excellence in Paid Social campaigns. 🇺🇸 United States – Remote 💵 $130k - $155k / year ⏰ Full Time 🔴 Lead 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

demand generationdigital marketingmarketing automationA/B testingsearch engine marketing (SEM)SEOPPCcontent syndicationlead managementcampaign execution

Soft Skills

written communicationverbal communicationdetail orientedproject managementleadershipteam playerorganizational skillsexecutioncreativitycross-functional collaboration