Rapid Micro Biosystems

Senior Manager, Marketing

Rapid Micro Biosystems

full-time

Posted on:

Location Type: Hybrid

Location: Lexington • Massachusetts • United States

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Salary

💰 $155,000 - $170,000 per year

Job Level

Senior

About the role

  • Develop and execute high‑impact marketing strategies that accelerate brand growth, customer acquisition, and revenue.
  • Lead the strategy and execution of ABM programs across key segments and target accounts.
  • Build annual and quarterly marketing plans with clear KPIs and performance targets.
  • Partner with Sales to define account tiers and personalized engagement strategies.
  • Measure ABM effectiveness through account engagement, pipeline influence, and revenue impact.
  • Use AI tools to optimize audience segmentation, creative testing, and real‑time performance adjustments.
  • Ensure consistent brand messaging across all touchpoints.
  • Own marketing dashboards, reporting, and forecasting.
  • Optimize spend across channels to maximize ROI.
  • Network with industry experts and potential customers to drive brand awareness.

Requirements

  • Proven work experience as a Senior Marketing Manager or similar role
  • Familiarity with B2B and B2C advertising campaigns
  • Experience with CRM, ABM platforms, and modern marketing tech stacks
  • Demonstrated expertise in Account‑Based Marketing strategy and execution
  • Hands‑on experience with AI‑powered marketing tools (e.g., predictive analytics, personalization engines, automation platforms)
  • Proficient in HubSpot and Pardot
  • Knowledge of SEO and Google Analytics
  • Strong analytical skills with experience using marketing analytics tools
  • Experience managing global or multi‑market campaigns
  • Excellent communication, leadership, and project‑management abilities.
  • Highly organized and driven
  • Eager to continuously learn and grow
  • Strong writing skills to translate complicated technical jargon into customer-facing materials
  • Minimum BSc in Marketing, Communications, Public Relations or relevant field
  • 5+ years of progressive marketing experience
Benefits
  • Attractive benefits package
  • Cash incentive opportunities
  • Equity grant
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Account-Based MarketingAI-powered marketing toolspredictive analyticspersonalization enginesautomation platformsSEOGoogle Analyticsmarketing analytics toolsB2B advertisingB2C advertising
Soft Skills
communicationleadershipproject managementanalytical skillsorganizational skillsdriveneager to learnwriting skills
Certifications
BSc in MarketingBSc in CommunicationsBSc in Public Relations