raphael GmbH

B2B Marketing Manager, Lead Generation

raphael GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Dortmund • Germany

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Job Level

Senior

About the role

  • You will play a leading role in developing our new marketing direction and implement initiatives directly.
  • Lead strategy: You design campaigns (Inbound & Outbound) to attract potential customers.
  • Content that converts: In close collaboration with our specialist teams (e.g. UX/Frontend, Development) you create case studies and thought-leadership articles that demonstrate our expertise.
  • Performance marketing: You manage targeted campaigns on LinkedIn and Google Ads.
  • Website & SEO: You optimize our landing pages to convert visitors into leads.
  • Lead nurturing: You develop automated marketing journeys to nurture prospects and qualify them for handover to Sales.
  • Events & presence: At trade shows, BarCamps and client presentations you support the team as a communicative ambassador, showcase our expertise and strengthen our positioning.

Requirements

  • At least 2–3 years of professional experience in B2B marketing (ideally in an agency or IT environment).
  • You understand how to market complex, consultative services and translate technical content into clear customer benefits.
  • Confident user of LinkedIn Marketing Solutions and common SEO/analytics tools, as well as AI tools.
  • You write excellent German; your texts are concise and error-free.
  • Proactive "doer" mentality: You don’t wait for tasks but identify opportunities.
  • As an ambassador of our agency, you are convincing both personally and professionally.
Benefits
  • Real impact: Your work has a direct effect on the company’s success.
  • Responsibility, influence and room to shape things.
  • An agency with flat hierarchies, high personal responsibility and a genuine team culture.
  • Flexible working hours; home office or remote-first options possible.
  • Strong team: A competent group of developers and designers who provide the technical input you need for your marketing.
  • Long-term security: A stable position in an established agency that focuses on sustainable partnerships.
  • Company MacBook with full equipment.
  • Training tailored to you — whether conferences, workshops or certifications.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcampaign designcontent creationperformance marketingSEO optimizationlead nurturingautomated marketingcopywritinganalytics
Soft Skills
leadershipcommunicationproactive mentalitycollaborationpersuasiveness