raphael GmbH

Marketing

• You will play a leading role in developing our new marketing direction and implement initiatives directly.
• Lead strategy: You design campaigns (Inbound & Outbound) to attract potential customers.
• Content that converts: In close collaboration with our specialist teams (e.g. UX/Frontend, Development) you create case studies and thought-leadership articles that demonstrate our expertise.
• Performance marketing: You manage targeted campaigns on LinkedIn and Google Ads.
• Website & SEO: You optimize our landing pages to convert visitors into leads.
• Lead nurturing: You develop automated marketing journeys to nurture prospects and qualify them for handover to Sales.
• Events & presence: At trade shows, BarCamps and client presentations you support the team as a communicative ambassador, showcase our expertise and strengthen our positioning.

B2B Marketing Manager, Lead Generation