
Marketing Manager
RapDev
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • United States
Visit company websiteExplore more
Salary
💰 $120,000 - $145,000 per year
Tech Stack
About the role
- Develop and execute the end-to-end marketing strategy for RapDev's Datadog partner program
- Serve as the primary marketing contact for Datadog partner liaisons; coordinate joint campaigns, co-branded materials, and partner events
- Plan and execute Datadog-focused events, webinars, conference sponsorships, and field marketing initiatives from concept through post-event reporting
- Lead content strategy for the Datadog program, including blog posts, case studies, solution briefs, videos, and social content
- Own the Datadog-related web presence, including page strategy, copy, and ongoing SEO optimization
- Track, measure, and report on the performance of all Datadog marketing activities; take an ROI-driven approach to budget allocation and campaign decisions
- Delegate tasks to marketing coordinators and freelancers, provide clear briefs, manage timelines, and ensure quality execution across all workstreams
Requirements
- 7-10 years of B2B marketing experience with demonstrated ownership of a program or channel
- Experience with partner or channel marketing is a strong plus
- Proven ability to manage multiple projects simultaneously from ideation through completion
- Strong written and verbal communication skills; comfortable with both technical and non-technical audiences
- SME-level proficiency across core marketing tools — CRM, marketing automation, CMS, SEO, analytics, social
- Data-driven mindset: you measure what you do and use results to inform decisions
- Comfortable working with external partners, managing vendor relationships, and representing RapDev externally
- Ability to work independently without significant oversight while keeping stakeholders informed
- Comfortable working in a fast-paced environment with shifting priorities
- Proactive, organized, detail oriented, and able to take projects from concept to final delivery with minimal direction
- Familiarity with the Datadog ecosystem or cloud/DevOps/observability space is a plus
Benefits
- 100% Employee Healthcare Coverage (Medical, Dental & Vision)
- Retirement Plan (5% 401k Match, IRA)
- Unlimited Paid Time Off (4-week minimum) (Vacation, Sick & Public Holidays)
- Parental Leave
- Fitness & Commuter Subsidies available
- Equity
- SL & LT Disability
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingpartner marketingproject managementcontent strategySEO optimizationanalyticsdata-driven decision makingcampaign managementevent planningcopywriting
Soft Skills
communicationorganizationalproactivedetail orientedindependent workstakeholder managementtime managementadaptabilityteam leadershipvendor relationship management