Rankings.io

Senior PPC Manager

Rankings.io

full-time

Posted on:

Location Type: Remote

Location: Montana • United States

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Salary

💰 $90,000 per year

Job Level

Senior

About the role

  • Lead the strategy, execution, and performance of all paid media campaigns to meet client acquisition goals with a focus on legal industry benchmarks.
  • Own high-level campaign planning, including audience targeting, budgeting, bidding strategies, funnel strategy, and full-funnel attribution.
  • Provide leadership and mentorship to the PPC team, including PPC Managers, Specialists, and freelancers; manage hiring, onboarding, and ongoing training.
  • Drive innovation in ad creative, landing page optimization, and A/B testing to continuously improve CTRs, conversion rates, and ROI.
  • Report on KPIs and campaign performance with actionable insights for executive and client stakeholders.
  • Oversee Unbounce landing page strategy and LSA performance; introduce frameworks and standards for consistency across clients.
  • Collaborate cross-functionally with the SEO, content, and design teams to align messaging, user experience, and campaign performance.
  • Manage large PPC budgets, ensuring efficient spend and maximum return.
  • Serve as the point of escalation for complex campaign challenges and client communications.
  • Evaluate new tools, trends, and platform updates to maintain a competitive edge in paid advertising.

Requirements

  • 5+ years of experience managing PPC campaigns, with 2+ years in a senior or team leadership role.
  • Demonstrated success managing 6- to 7-figure ad budgets with strong ROI.
  • Expertise in Google Ads, Google Tag Manager, GA4, Unbounce, and Local Services Ads.
  • Deep knowledge of paid search strategy, keyword research, and conversion rate optimization.
  • Proven ability to analyze complex data and present findings clearly to both technical and non-technical audiences.
  • Exceptional communication, leadership, and project management skills.
  • Agency experience or working with legal clients preferred.
Benefits
  • Salary Salary of $90k
  • Work remotely from home
  • Unlimited PTO
  • $100 Wellness Reimbursement Program
  • 401(k) with 3% Employer match (Safe Harbor)
  • 100% Health Insurance (including fully employer-funded coverage)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC campaign managementaudience targetingbudgetingbidding strategiesfunnel strategyA/B testingconversion rate optimizationdata analysiskeyword researchperformance reporting
Soft Skills
leadershipmentorshipcommunicationproject managementcollaborationproblem-solvinginnovationtrainingpresentation skillsstakeholder management