
Community Engagement Manager
Rankings.io
full-time
Posted on:
Location Type: Remote
Location: Montana • United States
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Salary
💰 $75,000 per year
About the role
- Lead engagement strategy across Reddit, Quora, Avvo, Justia, and other legal directories.
- Build each client's community identity. We’re looking for authoritative, helpful, and genuinely valuable insights for people seeking legal guidance.
- Manage the full engagement cycle, including research, participation, writing, publishing, and analysis.
- Develop consistent participation that balances evergreen value with timely legal conversations.
- Partner with Rankings' SEO and Content teams to ensure community work amplifies broader search strategies.
- Work closely with Account Managers to align community efforts with client goals and case acquisition targets.
- Produce trust-building contributions: thoughtful answers, helpful insights, and substantive legal guidance.
- Write Wikipedia pages that meet notability standards and survive editorial scrutiny.
- Craft Reddit responses designed to build karma and credibility without crossing into promotional territory.
- Answer Quora questions that solve real problems, strategically link to valuable client content, engage in relevant Spaces, and explore Quora Ads.
- Understand what conversations get attention and what gets ignored.
- Test, optimize, and scale participation with clear performance expectations.
- Establish KPIs tied to referral traffic, case inquiries, AI mentions, and reputation metrics. Report performance clearly and regularly.
- Build process documentation that keeps community work consistent across clients.
- Monitor performance analytics weekly using GA4 and platform metrics; translate data into strategic next steps.
- Track which community activities drive actual case inquiries and adjust the approach accordingly.
- Experiment with new platforms and participation formats, bringing insights back to the team.
- Help establish the KPIs that define success for community engagement at Rankings.
Requirements
- 4+ years of community management or reputation work experience, preferably in professional services or agency environments.
- Proven success in building credibility on Reddit and Quora with an established understanding of platform culture.
- Strong writing ability that adapts by platform and audience.
- Experience creating Wikipedia pages with performance accountability, including knowledge of notability guidelines and editorial processes.
- Ability to manage multiple client accounts and navigate different community standards.
- Comfort with creative autonomy; strategizing, executing, and evaluating your own work.
- Experience with law, community dynamics, and online reputation.
- A background in translating complex topics for general audiences is essential.
Benefits
- Starting salary $75k
- Work remotely from home
- Unlimited PTO
- $100 Wellness Reimbursement Program
- 401(k)
- 100% Health Insurance (including fully employer-funded coverage)
- Quarterly training stipend for professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
community managementwritingpublishingperformance analyticsSEOcontent strategyWikipedia page creationKPI establishmentdata translationplatform optimization
Soft Skills
strategic thinkingcreative autonomyadaptabilitycommunicationcollaborationinsight generationproblem-solvingcredibility buildingengagementprocess documentation