Rankings.io

Vice President of Marketing

Rankings.io

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $210,000 per year

Job Level

Lead

About the role

  • Define the long-term marketing vision that aligns with CRO-led revenue and pipeline targets.
  • Translate company growth objectives into integrated marketing strategies across brand, content, digital, demand generation, and partnerships.
  • Lead competitive positioning and refine messaging to clearly differentiate Rankings.io in the legal marketing space.
  • Own the full-funnel demand generation strategy, ensuring predictable and scalable pipeline contribution.
  • Partner with the CRO and Sales leadership on forecasting, scoring models, and conversion optimization.
  • Implement marketing attribution and analytics frameworks to measure ROI and improve decision-making.
  • Lead and grow a multidisciplinary marketing team, setting performance expectations, career paths, and accountability structures.
  • Foster a culture of data-driven experimentation, operational excellence, and creative innovation.
  • Collaborate cross-functionally with Sales, Operations, Product, and Leadership to ensure unified go-to-market execution.
  • Oversee brand strategy, ensuring consistency and excellence across all touchpoints—web, social, creative, campaigns, and communications.
  • Guide content strategy, including thought leadership, SEO content, digital assets, video, and multimedia.
  • Strengthen Rankings.io’s industry presence through strategic PR, speaking opportunities, and partnerships.
  • Stay ahead of digital marketing advancements, AI-powered tools, and SEO/SEM trends that impact law firm growth.
  • Conduct ongoing competitive and market analysis to inform strategy and identify new opportunities.
  • Champion the adoption of emerging technologies to improve efficiency and creative output.
  • Oversee the strategy and ROI for conferences, trade shows, webinars, and sponsorships.
  • Develop and maintain high-value industry partnerships that support awareness, lead generation, and brand authority.
  • Serve as a senior spokesperson for Rankings.io in key industry environments.
  • Own the marketing budget, ensuring optimal allocation of resources across initiatives.
  • Oversee vendor, contractor, and agency relationships to ensure cost-efficient, high-impact outcomes.
  • Establish systems, processes, and dashboards that enhance marketing operations and forecasting accuracy.

Requirements

  • 8–12+ years of progressive marketing leadership experience, including at least 5 years in senior or executive roles.
  • Proven success leading marketing strategy for high-growth B2B, digital marketing, or agency environments.
  • Expertise in digital marketing, SEO/SEM, demand generation, analytics, and brand development.
  • Strong financial and analytical acumen with experience owning pipeline metrics and marketing-sourced revenue.
  • Exceptional leadership, communication, and cross-functional collaboration skills.
  • Ability to build, mentor, and scale high-performing teams.
  • Experience implementing AI-driven marketing tools is preferred.
Benefits
  • Starting salary of $210k + Bonuses
  • Unlimited PTO
  • 100% Employer funded health insurance
  • Quarterly training stipend for professional development
  • Remote-first role with occasional travel for PIMCON or leadership meetings.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingSEOSEMdemand generationanalyticsbrand developmentmarketing attributionpipeline metricsAI-driven marketing toolscompetitive analysis
Soft skills
leadershipcommunicationcross-functional collaborationmentoringdata-driven experimentationoperational excellencecreative innovationperformance managementaccountabilitystrategic thinking