VP of Marketing
Rankings.io
full-time
Posted on:
Location Type: Remote
Location: Remote • Montana • 🇺🇸 United States
Visit company websiteSalary
💰 $200,000 per year
Job Level
Lead
About the role
- The Vice President of Marketing is a Senior Executive responsible for setting the strategic vision for all marketing efforts at Rankings.io.
- Reporting directly to the Chief Revenue Officer (CRO), this leader drives measurable revenue growth through brand strategy, demand generation, product positioning, and cross-functional alignment with Sales and Client Services.
- Own the marketing roadmap from top to bottom—establishing long-term strategy, forecasting pipeline contribution, scaling high-performing teams, and leading innovation across digital channels.
- Define the long-term marketing vision that aligns with CRO-led revenue and pipeline targets.
- Translate company growth objectives into integrated marketing strategies across brand, content, digital, demand generation, and partnerships.
- Lead competitive positioning and refine messaging to clearly differentiate Rankings.io in the legal marketing space.
- Implement marketing attribution and analytics frameworks to measure ROI and improve decision-making.
- Lead and grow a multidisciplinary marketing team, setting performance expectations, career paths, and accountability structures.
- Oversee brand strategy, ensuring consistency and excellence across all touchpoints—web, social, creative, campaigns, and communications.
- Stay ahead of digital marketing advancements, AI-powered tools, and SEO/SEM trends that impact law firm growth.
- Own the marketing budget, ensuring optimal allocation of resources across initiatives.
Requirements
- 8–12+ years of progressive marketing leadership experience, including at least 5 years in senior or executive roles.
- Proven success leading marketing strategy for high-growth B2B, digital marketing, or agency environments.
- Expertise in digital marketing, SEO/SEM, demand generation, analytics, and brand development.
- Strong financial and analytical acumen with experience owning pipeline metrics and marketing-sourced revenue.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Ability to build, mentor, and scale high-performing teams.
- Experience implementing AI-driven marketing tools is preferred.
Benefits
- Starting salary of $200k
- Unlimited PTO
- 100% Employer funded health insurance
- Quarterly training stipend for professional development
- Remote-first role with occasional travel for PIMCON or leadership meetings.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOSEMdemand generationanalyticsbrand developmentmarketing attributionpipeline metricsrevenue growthmarketing strategy
Soft skills
leadershipcommunicationcross-functional collaborationmentoringteam buildingstrategic visionperformance managementaccountabilityinnovationdecision-making