Rankings.io

Creative Specialist, Social Media Design

Rankings.io

full-time

Posted on:

Location Type: Remote

Location: Remote • Montana • 🇺🇸 United States

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Salary

💰 $60,000 per year

Job Level

Mid-LevelSenior

About the role

  • Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms.
  • Produce paid social ad creatives (static, animated, and light motion), ensuring messaging tweaks remain platform-compliant and legally appropriate for legal industry advertising standards.
  • Experience creating HTML5 ads or programmatic display animations.
  • Build cohesive organic social media design systems, series, layouts, and templates.
  • Create ad-ready visuals that support performance-based goals including CTR, engagement, and conversions.
  • Translate scripts, hooks, and concepts into visually compelling social ads.
  • Create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery (both candid and staged) to complement video content and enhance brand storytelling as needed.
  • Create simple motion graphics, text animations, and social ad animations.
  • Edit short-form videos for social campaigns, including cutdowns, pacing adjustments, overlays, and subtitles.
  • Work with and refine voiceovers, scripts, and rough video assets to elevate final creative output.
  • Support advanced motion/video needs when applicable (nice to have, not required).
  • Work closely with the Paid, Social, and SEO teams to align creative direction with campaign goals, audience insights, and performance data.
  • Collaborate closely with designers to align designs for cohesive, conversion-focused creative assets that work together seamlessly.
  • Provide creative direction and feedback on social media graphics, ad creatives, and landing page visuals.
  • Create and edit design assets for social or paid campaigns using Adobe Creative Suite or Canva.
  • Assist in the creation of HTML5 and animated ads with engaging visuals and messaging.
  • Work with the SEO, Paid, and Social teams to ensure copy aligns with campaign goals and performance data.
  • Assist in quarterly creative syncs to align messaging strategy across Rankings’ service lines.
  • Use performance data to refine designs, messaging, and improve engagement.
  • Maintain organized design systems, templates, and asset libraries for scalability, consistency and ease of updates.
  • Stay current with social trends, creative ad formats, and platform best practices and competitor creative.
  • Help brainstorm new campaign ideas that blend storytelling, visual design, and conversion psychology.

Requirements

  • 4+ years of experience in social media design and paid social creative (agency preferred).
  • Expert-level proficiency in Canva, After Effects, and Adobe Creative Suite (non-negotiable).
  • Proven ability to design high-performing static and animated creatives for Facebook, Instagram, LinkedIn, and YouTube.
  • Strong understanding of creative best practices for Facebook, Instagram, YouTube, and LinkedIn ads.
  • Experience editing short-form videos, scripts, and voiceovers.
  • Familiarity with CRO, UX principles, and how messaging impacts user behavior.
  • Ability to modify messaging in ads while staying legally compliant and aligned with platform policies (especially for legal industry advertising).
  • Comfortable leveraging AI tools for copywriting and testing, and interest in building AI agents to enhance workflow efficiency.
  • Thrives working in a fast-paced environment with rapid turnaround times, multiple stakeholders, and performance-driven priorities.
  • A creative mindset with a deep understanding of social engagement psychology and visual storytelling.
  • Ability to collaborate with marketers, strategists, account managers, designers, and project managers in a remote setting.
  • Ability to adapt voice and tone for different clients while maintaining clarity and engagement.
  • Excellent organizational and communication skills, with the ability to manage multiple projects in a fast-paced environment.
Benefits
  • Starting salary $60k
  • Work Remotely from home
  • Unlimited PTO
  • Quarterly training stipend for Professional Development
  • 100% Health Insurance (Fully employer-funded coverage)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
HTML5 adsstatic creativesanimated creativesmotion graphicsvideo editinggraphic designCROUX principlessocial media designperformance data analysis
Soft skills
creative mindsetcollaborationorganizational skillscommunication skillsadaptabilitytime managementproblem-solvingstakeholder managementcreativityattention to detail