Rankings.io

Executive Social Media, LinkedIn Specialist

Rankings.io

full-time

Posted on:

Location Type: Remote

Location: Remote • Montana • 🇺🇸 United States

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Salary

💰 $70,000 per year

Job Level

Mid-LevelSenior

About the role

  • Build and execute a LinkedIn-first content strategy aligned with the CEO’s personal brand and The Dreyer Sheet.
  • Turn newsletter insights, articles, recordings, videos, and interviews into high-performing LinkedIn posts.
  • Develop hooks, frameworks, carousels, and series that drive reach and engagement.
  • Maintain a consistent editorial calendar tied to Rankings.io SEO thought leadership and newsletter themes.
  • Repurpose LinkedIn and newsletter content into optimized posts for Instagram, Facebook, and TikTok.
  • Create short-form video clips, reels, or social snippets from CEO interviews, speaking events, or recordings.
  • Identify platform-specific growth opportunities and trends.
  • Manage cross-channel consistency while tailoring messaging to each platform’s best practices.
  • Attend select CEO speaking engagements, industry events, or conferences (occasional travel required).
  • Capture real-time content such as behind-the-scenes clips, Q&A moments, photos, and social-ready video.
  • Coordinate with event organizers to maximize visibility on social platforms.
  • Ensure the CEO’s thought leadership extends from the stage to the social feed with speed and polish.
  • Own follower and engagement growth across LinkedIn and secondary channels.
  • Implement growth loops such as comment strategy, collaboration posts, creator tools, and optimized cadences.
  • Optimize the CEO’s profiles for visibility, authority, and conversions to The Dreyer Sheet.
  • Continuously test new formats, hooks, platform features, and distribution strategies.
  • Proactively engage on behalf of the CEO: comments, DMs, industry conversations, creator collaborations.
  • Identify opportunities with attorneys, legal influencers, marketers, and top industry voices.
  • Monitor trends across SEO, legal marketing, AI, and personal injury law to keep the CEO top-of-feed.
  • Promote The Dreyer Sheet via LinkedIn and other platforms using teaser posts, clips, carousels, and threads.
  • Track which newsletter topics and formats drive the highest engagement.
  • Coordinate content releases around newsletter drops, subscriber pushes, and special editions.
  • Track weekly and monthly KPIs: followers, impressions, engagement, subscriber conversions, cross-platform growth.
  • Present clear recommendations for improving reach, content style, and channel strategy.
  • A/B test topics, hooks, visuals, formats, and posting frequency.
  • Master the CEO’s voice—direct, actionable, data-backed.
  • Maintain alignment with Rankings.io’s positioning as the SEO agency of record for personal injury law firms.
  • Ensure consistency across LinkedIn, Instagram, Facebook, TikTok, and The Dreyer Sheet.

Requirements

  • 3–5+ years in LinkedIn strategy, executive ghostwriting, social media management, or personal branding.
  • Proven experience growing social accounts (especially LinkedIn); must provide metrics or examples.
  • Exceptional short-form writing ability and skill in mimicking an executive’s voice.
  • Experience with multi-platform social content creation (Instagram Reels, TikTok clips, Facebook posts).
  • Strong understanding of LinkedIn’s algorithm, analytics, and emerging creator features.
  • Ability to extract content from long-form sources (newsletters, podcasts, video interviews).
  • Comfortable traveling occasionally for live content capture at speaking engagements.
  • Highly self-directed with the ability to work independently and manage multiple content streams.
  • Experience in legal marketing, professional services, or B2B thought leadership is a plus.
  • Bonus: Newsletter growth experience or editorial strategy background.
Benefits
  • Starting Salary of $70k, Pay commensurate with experience & proven metrics
  • Fully remote
  • Unlimited PTO
  • 100% employer funded health insurance
  • $100 monthly wellness reimbursement program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
LinkedIn strategyexecutive ghostwritingsocial media managementpersonal brandingshort-form writingmulti-platform content creationcontent extractionA/B testingSEOanalytics
Soft skills
self-directedindependent workmulti-taskingcommunicationengagementcreativityadaptabilitycollaborationstrategic thinkingattention to detail