Marketing Specialist

Randstad

Marketing Campaign Specialist responsible for executing ABSM digital marketing campaigns. Collaborating across Randstad Enterprise to achieve business objectives.

Posted 5/15/2026full-timeRemote • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support the planning and execution of end-to-end ABSM campaigns tailored to large enterprise target account segments
Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets
Utilize data-driven market insights and customer data to build targeted, personalized campaigns
Execute engagement and nurture campaigns to deliver optimized content experiences
Utilize marketing channels to drive campaign effectiveness
Work with the content team to develop personalized content and messaging strategies
Collaborate closely with cross-functional B2B marketing teams
Continuously monitor industry trends and competitor activities
Leverage ABSM platforms, marketing automation systems, CRM tools and analytics platforms to support ABSM campaign execution

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or comparable education
3+ years of experience in digital marketing and ABSM with a focus on campaign management and execution
Proven experience in executing and optimizing successful B2B marketing /ABM campaigns
Good understanding of B2B demand generation principles
Strong understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, DemandBase, and email marketing software
Basic knowledge and a strong desire to learn how to read and interpret marketing data, analyze performance metrics, and derive actionable insights to optimize campaign performance
Excellent project management skills
Effective communication and interpersonal skills
Experience with marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM systems (e.g., Salesforce) is preferred
Excellent written and verbal communication skills

Benefits

Comp & perks

Professional development opportunities
Employee Share Purchase Plan

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingcampaign managementB2B marketingABM campaignsdemand generationmarketing data analysisperformance metrics analysiscontent strategypersonalized marketingengagement campaigns

Soft Skills

project managementcommunication skillsinterpersonal skillscollaborationdata-driven decision makingcreativityadaptabilityattention to detailproblem-solvingstrategic thinking

Certifications

Bachelor's degree in MarketingBachelor's degree in Business