Senior CRM Analyst

Randoncorp

Senior CRM Analyst developing data-driven CRM strategies for Rands, enhancing customer relationships and revenue growth through analytics and collaboration.

Posted 4/27/2026full-timeCaxias do Sul • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute data-driven CRM strategies to drive revenue growth through cross-selling and up-selling initiatives;
Design and evolve lead qualification and nurturing strategies, ensuring the best possible experience for leads throughout the journey;
Manage customer relationships, supporting commercial and marketing strategies across the entire lifecycle;
Monitor and optimize performance metrics (KPIs/OKRs), turning data into actionable insights for decision-making;
Contribute to the management of the CRM area's matrix budget, ensuring efficiency and return on investment;
Work collaboratively with partner teams (Marketing, Sales, Data, and Product), fostering integration and results orientation;
Analyze customer and campaign data to generate actionable insights, design and run A/B tests, analyze purchase propensity, behavior, and performance, with a focus on continuous optimization of CRM strategies and maximizing results.

Requirements

What you’ll need

Bachelor's degree completed in a field relevant to the role;
Postgraduate degree in progress or completed;
Knowledge of Digital Marketing or Inbound Marketing;
Proficiency in computer skills — Microsoft Office suite;
Knowledge of HTML;
Knowledge of web analytics and Google Analytics;
Knowledge of Power BI;
Experience with Salesforce is a plus;
Experience in project tracking, squads, and demand management;
Strong organizational and multitasking skills;
Analytical skills and statistical reasoning applied to customer data and purchasing behavior;
Knowledge of statistical analysis and analytical modeling applied to CRM data;
Analytical mindset and data orientation, with the ability to identify patterns, trends, and opportunities in customer datasets;
Ability to work in a team.

Benefits

Comp & perks

Health insurance
Transportation allowance
Meal/food voucher
Profit-sharing program
Role-specific training

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM strategieslead qualificationdata analysisA/B testingstatistical analysisanalytical modelingdigital marketinginbound marketingpurchase behaviorperformance metrics

Soft Skills

organizational skillsmultitaskinganalytical skillsteamworkresults orientation

Certifications

Bachelor's degreePostgraduate degree