Randoncorp

Trade Marketing Analyst (Mid-level)

Randoncorp

full-time

Posted on:

Location Type: Hybrid

Location: Osasco • Brazil

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About the role

  • Responsible for servicing and developing communication solutions tied to the needs of clients in the National and International markets: point-of-sale solutions, digital marketing, advertising, and inbound marketing materials;
  • Plan actions together with clients related to sales promotions, celebrations, sponsorships, and store openings;
  • Provide strategic consulting on communication planning in collaboration with distributor marketing teams and major retail networks;
  • Actively participate in planning product and promotional campaigns, developing institutional product materials for the trade, launches, and line extensions;
  • Serve as the liaison between product, technical, and engineering teams in the development of these materials (Products);
  • Responsible for planning communication and product launches in the regions served;
  • Plan and implement actions and enhancements for brand loyalty and business-generation programs with workshops and retailers;
  • Define and monitor KPIs for storage and inventory of promotional materials;
  • Actively plan and organize trade fairs, events, workshops, sponsorships, and other trade engagement initiatives at national and international levels;
  • Online sales – monitoring, action planning, and expansion of the VIP stores program on marketplace platforms;
  • Support the development of technical/commercial training and sales support materials with the aim of selling more and higher-value products to customers;
  • Budget: implement a set of projects and manage their execution based on resources approved through an annual trade marketing communications budget.

Requirements

  • Bachelor's degree in Marketing, Advertising, Business Administration, or Business Management;
  • Course in Digital Marketing;
  • English and Spanish (intermediate or fluent);
  • Knowledge of PowerPoint and/or Canva;
  • Previous experience in the role;
  • Education or courses in Sales, Marketing, or Retail & Business;
  • Certification or knowledge in Intermediate Excel.
Benefits
  • We are looking for someone who wants to make a difference and grow with us!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingadvertisingcommunication planningsales promotionsKPI monitoringtrade marketingproduct launchespromotional campaignsinventory managementmarketplace platforms
Soft Skills
strategic consultingcollaborationplanningorganizationcommunicationliaisonevent planningbudget managementclient engagementteamwork
Certifications
Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in Business AdministrationBachelor's degree in Business ManagementDigital Marketing courseSales courseMarketing courseRetail & Business courseIntermediate Excel certificationDigital Marketing certification