RandomCoffee

Head of Growth and Marketing

RandomCoffee

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇫🇷 France

Visit company website
✨ AI Apply
Apply

Job Level

Lead

About the role

  • You will work directly with the founding team on growth marketing, communications, and acquisition, with plenty of scope to test and learn:
  • Launching targeted outbound campaigns (email, LinkedIn outreach, automated sequences)
  • Monitoring and A/B testing of sequences
  • Lead qualification and nurturing via HubSpot, Intercom, or Customer.io
  • Analytics tracking of performance and reporting
  • Creating LinkedIn content aligned with our news, offerings, and HR & Tech trends
  • Creating, sending, and optimizing newsletters (Customer.io or HubSpot)
  • Tracking performance KPIs: open rates, clicks, impressions, conversions, etc.
  • Participating in the organization of Tech/HR events, online or in-person
  • Logistics management and pre/post-event communications
  • Activations at trade shows (before and during events)
  • Publishing and editing A/B-tested pages on Webflow
  • SEO optimization of content (blog, product pages, etc.) and monitoring/A/B testing via Webflow
  • Creating marketing assets (landing pages, visuals)
  • Managing Facebook, Instagram, X (bonus but highly valued)
  • Graphic creation using Figma, Canva, or similar tools
  • Contributing to visual collateral (guides, templates, ads)

Requirements

  • You are curious, analytical, and autonomous
  • You are proficient with or comfortable using tools such as HubSpot, Intercom, Webflow, Customer.io
  • You can establish a clear analytics logic (not just execute, but understand why and improve)
  • You have a strong sense for content and an appetite for design or branding
  • You are attracted to the startup environment, with a genuine test-and-learn culture
Benefits
  • Full immersion in the Growth / HR / Tech ecosystem
  • Modern tools and methodologies
  • Autonomy, coaching, and a tangible visible impact
  • Potential bonus if you make a difference
  • Flexible working hours

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
A/B testinglead qualificationSEO optimizationanalytics trackingemail marketingcontent creationperformance KPI trackinggraphic designmarketing asset creationevent organization
Soft skills
curiosityanalytical thinkingautonomycontent sensedesign appetitebranding awarenessadaptabilitycommunicationteam collaborationproblem-solving