Director, Consumer Communications

Rakuten

Director of global communications strategy for Rakuten International, focusing on brand awareness and loyalty. Leading communications across the U.S., Canada, and the U.K.

Posted 7/21/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesLead💰 $113,157 - $211,032 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global communications strategies, with a strong focus on brand narrative and stakeholder engagement. Proven ability to manage cross-functional partnerships and integrate innovative approaches to enhance brand visibility and customer acquisition.

Highest-signal resume keywords

Global Communications StrategyMedia Strategy and ExecutionCrisis Communications ManagementStakeholder EngagementContent Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Communications Strategy DevelopmentMedia Briefing PreparationMeasurement FrameworksPress Release WritingThought Leadership Development

Soft Skills

Data-Driven Decision MakingCross-Functional CollaborationCreative StorytellingStrategic ThinkingPerformance Accountability

Tools & Technologies

AI IntegrationLLM Considerations

Industry Keywords

EcommerceConsumer TechnologyFashionRetailPublic Relations

About the role

Key responsibilities & impact

Serve as a senior communications advisor to internal stakeholders and executive leadership, providing a strong point of view, clear recommendations, and data-driven counsel in a fast-paced environment.
Lead the development and execution of a cohesive global consumer communications strategy across the U.S., Canada, and the U.K., ensuring alignment across regions while allowing for local market nuance; oversee and manage external PR agencies in each market, driving strategic integration, fostering bold thinking, and holding partners accountable to performance metrics and business outcomes.
Partner with cross-functional leaders to refine Rakuten’s messaging and narrative framework, aligning communications with broader brand and business priorities.
Identify innovative and culturally relevant ways to tell Rakuten’s story, translating business priorities, product innovation, and partnerships into compelling consumer narratives.
Identify and activate high-impact opportunities to amplify Rakuten’s brand and business partnerships—including collaborations with American Express and Bilt—by developing integrated communications strategies that drive awareness, credibility, and customer acquisition.
Partner with the Sports & Entertainment team to support communications strategies tied to marquee partnerships—including the Golden State Warriors, Golden State Valkyries, and San Francisco 49ers—shaping narratives, managing media engagement, preparing spokespeople, and amplifying culturally relevant moments that drive brand awareness, credibility, and customer acquisition.
Lead media strategy and execution, including interview preparation, thought leadership development, media briefings, and coverage amplification.
Create high-quality written content, including press releases, statements, Q&A, briefing materials, award submissions, and media pitches.
Define and evolve measurement frameworks, including media quality, message pull-through, attribution, and impact on brand and growth KPIs; regularly report insights to leadership.
Integrate AI and LLM considerations into communications strategy, ensuring earned media and brand narratives are optimized for AI-driven search and discovery.
Support crisis communications and reputation management, partnering with global teams to protect and strengthen brand trust.

Requirements

What you’ll need

10–15 years of relevant experience, ideally across both agency and in-house roles at high-growth companies.
Demonstrated experience managing global or multi-regional communications programs.
Experience in fashion, retail, ecommerce, or consumer technology strongly preferred.

Benefits

Comp & perks

discretionary bonus
health insurance
vision insurance
dental insurance
401k matching
PTO
Volunteer Time Off (VTO)
other employee benefits as the company implements