Senior Director, Growth Marketing

Rakuten

Lead user acquisition strategy and oversee marketing teams for Rakuten International, a leading e-commerce platform. Focus on data-driven approaches to optimize marketing channels and maximize customer engagement.

Posted 5/13/2026full-timeSan Mateo • California • 🇺🇸 United StatesSenior💰 $136,485 - $254,664 per yearWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Develop a data and user first approach to the new acquisition strategy
Owning and allocating a large marketing budget with a continual focus on efficiency and maximizing lifetime value
Build the test and learn strategy with a foundation of constant experimentation
Monitor all metrics and KPIs for growth enabling continuous optimization
Effectively hire and allocate resources (people and technology) to maximize impact
Work cross-functionally with internal teams (product, design, engineering) to take an automation- and technology-first approach to efficiently scale new user growth
Discover new vendors, technologies, and channels to facilitate short- and long-term growth
Leverage acquisition tactics to discover new retention activities targeted towards the current member base

Requirements

What you’ll need

10+ yr experience as a marketer
5+ yr experience managing and scaling marketing team(s)
Extensive experience working as a growth-oriented marketer
Expertise with all marketing platforms, including: Facebook, Google, Programmatic Platforms, Mobile App Install, App Store Optimization, and Fraud Detection
Working knowledge of marketing technology tools, such as Amplitude, Datorama, Segment, and Tableau
Experience with Snowflake and SQL is a plus
Thrive in a fast-paced, entrepreneurial environment
Experience working on multiple projects at the same time, with short deadlines
Experience communicating projects and results to executive team members
Team leader with experience building departments

Benefits

Comp & perks

Discretionary bonus
Health insurance
Vision insurance
Dental insurance
401k matching
Paid time off (PTO)
Volunteer Time Off (VTO)
Other employee benefits as the company implements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketinggrowth marketingbudget managementKPI monitoringacquisition tacticsretention activitiesApp Store OptimizationSQLdata analysisexperimentation

Soft Skills

leadershipcommunicationresource allocationcross-functional collaborationproject managementadaptabilitystrategic thinkingteam buildingentrepreneurial mindsetefficiency focus