B2B Marketing Manager

Rakuten

B2B Marketing Manager at Rakuten driving pipeline growth and executing integrated demand generation programs. Collaborating with Sales and Product teams to optimize performance using data-driven strategies.

Posted 5/13/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $78,651 - $135,216 per yearWebsite

About the role

Key responsibilities & impact

Drive pipeline growth for advertising and affiliate marketing solutions
Own integrated demand generation programs
Partner closely with Sales and Product
Use data to continuously optimize performance
Plan and execute integrated B2B campaigns
Own marketing funnel performance
Manage marketing operations workflows
Partner with Sales Enablement
Develop positioning and messaging
Support go-to-market efforts for new product features
Build and manage retailer-focused content
Track, analyze, and report results
Manage budget and vendor relationships

Requirements

What you’ll need

4+ years of B2B marketing experience (demand gen, growth, or integrated marketing)
Experience marketing to retailers (enterprise or multi-location brands)
Familiarity with retailer KPIs (ROAS, incremental revenue, CAC/LTV, basket size, loyalty, omnichannel)
Experience with partner/affiliate ecosystems, publisher networks, or retail media
Experience running ABM programs and/or verticalized campaigns by retail segment
Hands-on experience with: HubSpot, Salesforce and Seismic
Strong understanding of B2B buying journeys and multi-stakeholder sales cycles
Excellent cross-functional communication, project management, and execution skills

Benefits

Comp & perks

Discretionary bonus
Health insurance
Vision insurance
Dental insurance
401k matching
Paid time off
Volunteer Time Off (VTO)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingdemand generationgrowth marketingintegrated marketingABM programsretailer KPIsdata analysiscampaign executionmarketing funnel managementcontent development

Soft Skills

cross-functional communicationproject managementexecution skillspartner collaborationperformance optimization