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B2B Creative Strategist, Design
Rakuten ViberB2B Creative Strategist for Viber creating engaging narratives for B2B marketing initiatives. Leading creative strategy and managing agency output for effective storytelling and campaign execution.
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Own B2B Creative Strategy & Storytelling: translate product capabilities into clear value propositions and narratives, structure and craft business pitches, sales decks, and strategic presentations, define creative territories and messaging angles for campaigns and launches and ensure consistency across all B2B touchpoints (Ads, Business Messaging, SMB)
- Lead Campaign Ideation & Go-To-Market Creative: develop campaign concepts and hooks to promote our solutions
- Propose innovative content and creative approaches across channels (LinkedIn, landing pages, events, CRM)
- Own Creative Direction & Design Quality: define visual direction and design frameworks for key initiatives (mediakit, product sheets, event branding, campaigns)
- Manage & Elevate Agency Output: lead briefing, feedback, and art direction for external creative agencies
- Support Business Teams with High-Impact Assets: deliver and refine sales enablement materials (decks, one-pagers, product narratives)
Requirements
What you’ll need- 5+ years in creative strategy, design, or product marketing
- Experience in B2B, SaaS, advertising, or tech environments
- Proven track record in building sales decks / business presentations
- Developing B2B campaign concepts and working with cross-functional teams
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative strategystorytellingbusiness pitchessales deckscampaign conceptscontent creationvisual directiondesign frameworkssales enablement materialsB2B marketing
Soft Skills
leadershipcollaborationcommunicationcreativitystrategic thinkingfeedback managementproject managementinnovation