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B2B Creative Strategist – Design Lead
Rakuten ViberB2B Creative Strategist & Design Lead transforming complex products into compelling narratives for Viber Marketing's B2B solutions. Collaborating across Marketing, Sales, and Product teams to enhance business storytelling.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B marketingcampaign ideationcreative directiondesign qualitysales enablement materialsdesign systemsvisual judgment
Soft Skills
storytellingagency managementfeedbackart direction
Industry Keywords
value propositionsgo-to-market strategycreative strategy
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Own B2B Creative Strategy & Storytelling: translate product capabilities into clear value propositions and narratives
- Lead Campaign Ideation & Go-To-Market Creative: develop campaign concepts and hooks to promote our solutions
- Own Creative Direction & Design Quality: define visual direction and design frameworks for key initiatives
- Manage & Elevate Agency Output: lead briefing, feedback, and art direction for external creative agencies
- Support Business Teams with High-Impact Assets: deliver and refine sales enablement materials
Requirements
What you’ll need- Strong understanding of B2B marketing and sales dynamics
- Ability to translate product features into business value and storytelling
- Experience working with design systems and templates
- Solid design background with strong visual judgment
- Ability to manage and challenge agencies effectively
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development