B2B Creative Strategist – Design Lead

Rakuten Viber

B2B Creative Strategist & Design Lead transforming complex products into compelling narratives for Viber Marketing's B2B solutions. Collaborating across Marketing, Sales, and Product teams to enhance business storytelling.

Posted 6/14/2026full-timeBnei Brak • 🇮🇱 IsraelSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own B2B Creative Strategy & Storytelling: translate product capabilities into clear value propositions and narratives
Lead Campaign Ideation & Go-To-Market Creative: develop campaign concepts and hooks to promote our solutions
Own Creative Direction & Design Quality: define visual direction and design frameworks for key initiatives
Manage & Elevate Agency Output: lead briefing, feedback, and art direction for external creative agencies
Support Business Teams with High-Impact Assets: deliver and refine sales enablement materials

Requirements

What you’ll need

Strong understanding of B2B marketing and sales dynamics
Ability to translate product features into business value and storytelling
Experience working with design systems and templates
Solid design background with strong visual judgment
Ability to manage and challenge agencies effectively

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingcampaign ideationcreative directiondesign qualitysales enablement materialsdesign systemsvisual judgment

Soft Skills

storytellingagency managementfeedbackart direction