
Marketing Manager
Rain
full-time
Posted on:
Location Type: Remote
Location: Anywhere in Latin America
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About the role
- Regional GTM & planning. Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars
- Target account strategy. Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks)
- Partner & field marketing. Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays
- Localization & product marketing. Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house
- Content for the region. Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on onchain payments
- Events & activations. Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre/during/post programs and measurable ROI
- Comms & PR. Coordinate regional PR/earned moments with HQ comms and agencies.
- Measurement. Be accountable for pipeline influence in-region; report insights and iterate quickly
- Enablement. Build regional sales decks, talk tracks, objection handling, and case studies
- Agency & vendor management. Source and manage regional specialists (events, creative, PR, translators, etc.)
- Feedback loop. Bring market signal (customer pain, regulatory shifts, competitors) back to HQ to sharpen Rain’s overall strategy
Requirements
- 7–10 years in B2B marketing, with meaningful time operating in LATAM fintech, payments, or adjacent infrastructure
- Comfortable starting from first principles, creating clarity, and shipping programs solo before scaling
- Strong grasp of ABM and how marketing fuels enterprise deals; you set KPIs and own outcomes
- Can translate technical concepts (stablecoins, on-chain payments, APIs, compliance) into clear value for executives and product leaders
- Full professional proficiency in Spanish; Portuguese strongly preferred. Strong written skills for localization
- Cross-functional partner. Thrives working with BD, Product, Legal/Compliance, and Design across time zones
- Practical fluency with CRM/marketing automation, analytics, and AI content/translation workflows
- Based in LATAM (or ability to frequently travel to the region); willing to travel ~25–40% for partners and events
Benefits
- Unlimited time off
- Flexible working
- Easy to access benefits
- Retirement goals
- Equity plan
- Rain Cards
- Health and Wellness
- Team summits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingaccount-based marketing (ABM)pipeline influencelocalizationcontent productionevent strategyKPI settingtechnical translationon-chain paymentsAPIs
Soft skills
cross-functional collaborationcommunicationclarity creationindependenceadaptabilitystrategic thinkingproblem-solvingfeedback integrationorganizational skillswritten skills