Railsware

Brand Marketing Specialist

Railsware

full-time

Posted on:

Location Type: Remote

Location: Poland

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About the role

  • Own the socials: You won’t just 'post updates.' You will drive engagement on LinkedIn, Instagram, and YouTube (and launch our TikTok!). You are the first point of interaction in the comments section.
  • Run paid ads: You’ll manage the budget for promoting our vacancies. You know that 'boosting' a post isn't a strategy. You’ll set up targeting, A/B test creatives, and optimize for conversions. (And if you don’t know how to, we’ll help you learn on the go).
  • Create visual content: We have designers, but we don't want to block you on every small task. You should be comfortable jumping into Figma to make a cover image/banner or cutting a quick video interview in CapCut or similar tools.
  • Write like a human: Whether it’s a blog post, a landing page, or a cold outreach email to a conference organizer, your writing is clear, witty, and zero-fluff.
  • Shape the narrative: You’ll help our experts articulate their thoughts (ghostwriting) and support our Product teams when big launches happen.
  • Enjoy the offline, too. A couple of times a year we take part in the industry events, where your organizational and communication skills would be helpful.

Requirements

  • 2+ years in the field: You have solid experience in Employer Branding, Digital Marketing, or SMM.
  • Proficient English (C1+): Your writing is clear, sharp, and error-free. You know the difference between writing for a blog vs. a TikTok caption.
  • Social media fluency: You understand the ecosystem deeply, from LinkedIn algorithms to Instagram/TikTok trends.
  • Storytelling/storythinking: You can take a complex technical update or a chaotic brain dump and turn it into an engaging story.
  • Hands-on with visuals: You aren't afraid of design tools. You can create a cover in Figma or edit a simple video in CapCut without needing a tutorial.
  • Context switching: You enjoy dynamic where you might juggle a comms request, a paid ad campaign, and a creative sprint in the same day.
  • Broad mindset: You understand that 'brand' is about reputation and trust, not just posting memes or printing t-shirts.
Benefits
  • No meaningless things or endless meetings: We hate bureaucracy. If you have a good idea, you can test and ship it.
  • Great culture: We are a team of mature professionals. We don't micromanage. We trust you to do your job.
  • Global impact: Your work will be seen by thousands of engineers and product people worldwide.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Employer BrandingDigital MarketingSocial Media MarketingA/B TestingContent CreationStorytellingVisual DesignVideo Editing
Soft Skills
CommunicationOrganizationalWritingContext SwitchingEngagement