Raft

Performance Marketing

• Architect the End-to-End Strategy: Own the journey from initial awareness to revenue impact, ensuring marketing is a primary, measurable driver of Raft’s growth.
• Engineer Logistics-First ABM Plays: Design and implement highly targeted ABM strategies that resonate with the specific pain points of freight forwarders and global logistics providers. You’ll command their attention through genuine understanding of their operational challenges, focusing on high-velocity LinkedIn and Integrated Media programs.
• Command the Funnel (MQL to SQO): Design high-velocity, multi-channel campaigns—with a heavy focus on LinkedIn and Integrated Media—to acquire and accelerate opportunities through the sales funnel.
• Operationalize the Revenue Stack: Manage our CRM and automation tools (HubSpot) with clinical precision, ensuring data integrity, elite lead nurturing, and real-time pipeline health.
• Drive Systematic Optimization: Manage budgets and performance forecasts to deliver high-ROI results. You will apply a data-driven experimentation mindset to every campaign, using attribution and ROI metrics to continuously refine execution.
• Orchestrate Sales & GTM Alignment: Partner directly with SDRs to synchronize outbound/inbound plays and collaborate with Product Marketing to ensure our plan hits Raft’s global GTM objectives.
• Amplify High-Stakes Initiatives: Work cross-functionally with product managers and creators to lead impact across international conferences, webinars, and trade shows.
• Define the Category: Stay at the bleeding edge of B2B tools and demand gen best practices to ensure Raft’s strategy remains industry-leading.

Demand Generation Director – Logistics & Supply Chain AI