Manager, Market Strategy – Planning

Radio Systems Corporation

Manager, Market Strategy & Planning supporting commercial success at PetSafe Brands. Translating data into insights and collaborating with Sales, Product Management, and Product Marketing.

Posted 7/1/2026full-timeRemote • Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in channel strategy development, retail execution, and trade investment management within a consumer products environment. Proficient in analyzing sales data to drive actionable insights and enhance commercial performance.

Highest-signal resume keywords

Channel Strategy DevelopmentRetail ExecutionTrade Investment ManagementAnalytical SkillsSales Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

POS Data AnalysisSyndicated Data AnalysisSales ReportingPricing StrategyGo-To-Market PlanningPromotional Effectiveness TrackingNPD Performance TrackingAssortment StrategyShelf StrategyCommercial Priorities Development

Soft Skills

Strong Communication SkillsPresentation SkillsCollaboration

Industry Keywords

Consumer ProductsCategory ManagementTrade Spend ROIRetailer P&L ManagementCompetitor Analysis

About the role

Key responsibilities & impact

Lead channel strategy development across assigned product verticals
Manage retailer P&L investment mix; track NPD performance, promotional effectiveness, and trade spend ROI
Develop components of the go-to-market plan including launch plans, assortment & shelf strategy, and annual commercial priorities in partnership with Sales
Analyze POS, Nielsen, and internal sales data to uncover trends, identify growth opportunities, and deliver actionable recommendations
Create sales enablement materials including sell sheets, product decks, and retailer-ready presentations
Monitor competitor pricing, promotions, and in-store activity to inform strategy and surface risks or opportunities

Requirements

What you’ll need

5–8+ years in commercial strategy, category management, sales planning, or related fields
Strong analytical skills with hands-on experience using POS data, syndicated data, and internal sales reporting
Demonstrated understanding of retail execution, trade investment levers, pricing strategy, and channel management in a consumer products environment
Strong communication and presentation skills; comfortable partnering with Product Management and Product Marketing and presenting to senior commercial leaders
Bachelor’s degree in Business, Marketing, Finance, or related field required

Benefits

Comp & perks

Competitive benefits package including medical, dental, vision, and 401K match
Rich wellness program including onsite health clinic and workout facility
Company culture encourages bringing your dog to work