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Manager, Market Strategy – Planning
Radio Systems CorporationManager, Market Strategy & Planning supporting commercial success at PetSafe Brands. Translating data into insights and collaborating with Sales, Product Management, and Product Marketing.
About the role
Key responsibilities & impact- Lead channel strategy development across assigned product verticals
- Manage retailer P&L investment mix; track NPD performance, promotional effectiveness, and trade spend ROI
- Develop components of the go-to-market plan including launch plans, assortment & shelf strategy, and annual commercial priorities in partnership with Sales
- Analyze POS, Nielsen, and internal sales data to uncover trends, identify growth opportunities, and deliver actionable recommendations
- Create sales enablement materials including sell sheets, product decks, and retailer-ready presentations
- Monitor competitor pricing, promotions, and in-store activity to inform strategy and surface risks or opportunities
Requirements
What you’ll need- 5–8+ years in commercial strategy, category management, sales planning, or related fields
- Strong analytical skills with hands-on experience using POS data, syndicated data, and internal sales reporting
- Demonstrated understanding of retail execution, trade investment levers, pricing strategy, and channel management in a consumer products environment
- Strong communication and presentation skills; comfortable partnering with Product Management and Product Marketing and presenting to senior commercial leaders
- Bachelor’s degree in Business, Marketing, Finance, or related field required
Benefits
Comp & perks- Competitive benefits package including medical, dental, vision, and 401K match
- Rich wellness program including onsite health clinic and workout facility
- Company culture encourages bringing your dog to work
ATS Keywords
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Hard Skills & Tools
POS Data AnalysisSyndicated Data AnalysisSales ReportingPricing StrategyGo-To-Market PlanningPromotional Effectiveness TrackingNPD Performance TrackingAssortment StrategyShelf StrategyCommercial Priorities Development
Soft Skills
Strong Communication SkillsPresentation SkillsCollaboration