Your mission: As UX Copywriter, you are responsible for setting a tone and voice for a digital product. Your role is essential to maintaining the brand’s editorial consistency.
From content and notifications, to action buttons and general navigation, your work guides users through their digital experience while generating engagement via targeted actions across all platforms — web, apps, connected TVs and social media.
Responsibilities include:
Recommend, conceive and develop copywriting strategies by identifying opportunities where UX writing can enhance the user experience and further business goals.
Explore innovative concepts and approaches based on feature sets, branding and market positioning, identifying the editorial tone and approach.
Conceive and write all messaging for a given digital product’s web, app, connected TV and social interfaces.
Conceive and write navigation and action messages for audio players (screen readers) to ensure optimal, consistent digital accessibility.
Present and argue the merits of the creative and copywriting strategy to the product team, partners and, if necessary, senior leadership.
Establish product-specific writing standards, recommending gender-neutral, inclusive and accessible terminology that keeps taxonomy and SEO in mind for all editorial elements requiring user action.
Provide innovative UX and writing solutions that take into account all UX/technological issues and business strategies.
Work closely with the product team (strategist, project manager, UX designers, UX researchers, developers and quality controllers) and related departments, including Marketing & Communications.
Requirements
Bachelor’s degree in a relevant field
Three years’ relevant experience in digital copywriting
Excellent command of French
Good knowledge of SEO and digital accessibility principles
Expertise in user experience (UX) and digital product design
Digital strategy or marketing experience an asset
Good knowledge of digital best practices and market trends
Ability to quickly learn new technologies and adapt to change
Ability to work on multiple projects simultaneously
Strong interpersonal skills and ability to work well within a team-oriented environment
Broad general knowledge
Curiosity for and interest in the media industry
Practical test: Various editorial situation scenarios