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Product Marketing Manager
Radiation Detection Company (RDC)Product Marketing Manager at a radiation detection company leading market research and product development strategies. Focusing on market growth and new product rollouts in healthcare and industrial sectors.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
market researchgo-to-market strategyproduct launchessales toolscollateral developmentwebsite content managementpromotional campaignsinternational market evaluationindustrial dosimetry
Soft Skills
communication skillsstorytelling skillsproject managementprioritizationcollaborationcross-functional teamwork
Certifications & Qualifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA
Industry Keywords
healthcare marketindustrial marketB2B marketingserviceable verticalstotal addressable market (TAM)
About the role
Key responsibilities & impact- Conduct in-depth market research to assess total addressable markets (TAM) across a breadth of healthcare, industrial, government and other serviceable verticals.
- Evaluate emerging opportunities in new verticals, including international markets and industrial dosimetry.
- Refine and maintain sales tools, collateral, website content, and messaging to ensure alignment with customer needs and industry trends.
- Collaborate with product management and R&D to support new product development.
- Lead go-to-market execution for product rollouts, including website content, outbound messaging, and promotional campaigns.
- Research and validate new market opportunities in international regions and additional sectors.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- 5+ years of experience in product marketing, B2B marketing, or related roles.
- Proven success in market research, go-to-market strategy, and product launches.
- Strong understanding of healthcare and/or industrial markets preferred.
- Excellent communication and storytelling skills, with the ability to simplify complex concepts.
- Experience working cross-functionally with sales, product, R&D, and leadership teams.
- Ability to manage multiple projects and prioritize in a fast-paced environment.
Benefits
Comp & perks- Medical, Dental & Vision Insurance
- Voluntary Supplemental Insurance
- Generous PTO: 120 Hours your First Year!
- Sick time
- 13 Holidays
- Company Paid Life Insurance & Short-Term Disability
- Company Paid Parental Leave
- 401K