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Product Marketing Manager
Radiation Detection Company (RDC). Conduct in-depth market research to assess total addressable markets (TAM) across a breadth of healthcare, industrial, government and other serviceable verticals including - hospitals, healthcare systems, dental offices, veterinary practices, and independent medical offices.
About the role
Key responsibilities & impact- Conduct in-depth market research to assess total addressable markets (TAM) across a breadth of healthcare, industrial, government and other serviceable verticals including - hospitals, healthcare systems, dental offices, veterinary practices, and independent medical offices.
- Evaluate emerging opportunities in new verticals, including international markets, Department of Energy and other government applications, and industrial dosimetry.
- Develop market sizing, competitive analysis, and customer segmentation to inform strategic decisions.
- Refine and maintain sales tools, collateral, website content, and messaging to ensure alignment with customer needs and industry trends.
- Partner with Sales Enablement to update presentations, training materials, and case studies.
- Ensure consistent messaging and positioning across all channels.
- Collaborate with product management and R&D to support new product development, including: Pricing strategy and revenue forecasting, Market positioning and differentiation, Development of sales enablement tools and launch campaigns.
- Lead go-to-market execution for product rollouts, including website content, outbound messaging, and promotional campaigns.
- Research and validate new market opportunities in international regions (Europe, Latin America) and additional sectors.
- Develop entry strategies, including regulatory considerations, pricing models, and localized messaging.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- 5+ years of experience in product marketing, B2B marketing, or related roles.
- Proven success in market research, go-to-market strategy, and product launches.
- Strong understanding of healthcare and/or industrial markets preferred.
- Excellent communication and storytelling skills, with the ability to simplify complex concepts.
- Experience working cross-functionally with sales, product, R&D, and leadership teams.
- Ability to manage multiple projects and prioritize in a fast-paced environment.
Benefits
Comp & perks- Medical, Dental & Vision Insurance
- Voluntary Supplemental Insurance
- Generous PTO: 120 Hours your First Year!
- Sick time
- 13 Holidays
- Company Paid Life Insurance & Short-Term Disability
- Company Paid Parental Leave
- 401K
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchmarket sizingcompetitive analysiscustomer segmentationgo-to-market strategyproduct launchespricing strategyrevenue forecastingsales enablement toolspromotional campaigns
Soft Skills
communication skillsstorytelling skillsproject managementprioritizationcollaborationstrategic thinkingadaptabilitycross-functional teamworkalignment with customer needssimplifying complex concepts
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA