Head of Demand Generation
RAD Intel
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $150,000 - $190,000 per year
Job Level
About the role
- Lead demand strategy across active capital raises and RAD Intel + portfolio inbound programs
- Guide TOFU acquisition for both new investors and new buyers, plus retargeting and lifecycle across both funnels
- Set and manage performance expectations across raises and inbound tied to ROAS, pacing, conversion quality, and lead quality
- Partner with Investor Relations and brand leaders on segmentation, messaging, and conversion strategy across investor and customer journeys
- Lead inbound demand and demo-generation programs for RAD Intel and portfolio companies, from landing pages to conversion flows
- Align audiences, messaging, creators, and conversion paths across raise campaigns and brand inbound programs
- Guide Meta and Google planning, execution, and optimization across capital raise acquisition and brand/portfolio inbound through agency partners
- Lead affiliate and partner demand programs that support both investor acquisition and brand/portfolio lead generation
- Lead publisher media strategy and AV negotiations across financial, business, and news outlets to drive both raises and brand inbound
- Establish testing frameworks across creative, offers, landing pages, and creator/content inputs, applying learnings across raises and inbound
- Coordinate internal contributors, agencies, and affiliates under shared standards across investor and customer demand programs
- Establish clear expectations for pacing, reporting, creative testing, and attribution across raises and brand/portfolio inbound
- Partner with leadership to evolve the in-house demand function to support both capital raises and portfolio growth over time
- Mentor and develop internal demand talent to execute across investor acquisition and brand/portfolio inbound at scale
Requirements
- 8–12+ years in demand generation or performance marketing leadership
- Experience guiding Meta and Google programs through agency partners
- Proven success with affiliates, publishers, and premium media placements
- Strong judgment applying performance discipline to influencer and content marketing
- Comfort operating in regulated or high-consideration acquisition environments
- Clear communicator who builds trust with partners and internal teams
Benefits
- Competitive compensation package
- Stock options — be an owner in our fast-growing startup
- Flexible and generous time off policy to balance your work and life
- Remote-first environment with a strong async culture
- Collaborative, high-energy culture where your voice is heard
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationperformance marketingconversion strategytesting frameworkslead generationacquisition strategysegmentationmessagingROASpacing
Soft Skills
clear communicatortrust buildingmentoringleadershipjudgmentcollaborationstrategic thinkingorganizational skillsinternal team coordinationpartner relationship management