RAD Intel

Influencer Marketing

• Talent Sourcing & Vetting: Discover, evaluate, and recruit emerging creators and influencers who align with the brand's aesthetic and target audience.
• Outreach & Negotiation: Manage end-to-end communication, negotiate rates or product exchanges, and finalize collaboration contracts.
• Campaign Execution: Coordinate product mailings (seeding), track content deadlines, and ensure creators receive brand briefs and guidelines.
• Performance Tracking: Monitor campaign metrics (ROI, reach, engagement rates, and conversions) using social platforms and influencer software.
• Relationship Building: Nurture long-term partnerships with creators and maintain a healthy, active talent database.
• Trendspotting: Stay ahead of social media algorithm changes, viral content trends, and emerging creator niches.

Influencer Marketing Associate