Director, Demand Generation

Rad AI

Director of Demand Generation at Rad AI shaping and executing demand generation strategies. Leading integrated marketing campaigns for AI-driven healthcare solutions.

Posted 7/13/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategy and execution, with a strong focus on B2B SaaS marketing and multi-stakeholder engagement in healthcare. Proficient in managing budgets, analyzing performance metrics, and driving cross-functional collaboration to optimize marketing outcomes.

Highest-signal resume keywords

Demand Generation StrategyIntegrated Campaign ExecutionHubSpot FluencyAccount-Based Marketing (ABM)Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingPerformance MarketingCampaign AnalysisData-Driven Decision Making

Soft Skills

Proactive CommunicationCross-Functional PartnershipIndependent Decision MakingOperating Discipline

Tools & Technologies

HubSpotEmail MarketingPaid SocialSearch MarketingWebinars

Industry Keywords

B2B SaaSHealthcare MarketingMulti-Stakeholder Buying CyclesSales ActivationPerformance Accountability

About the role

Key responsibilities & impact

Own demand generation strategy and performance: Lead and shape Rad AI’s full-funnel demand generation plan, connecting business priorities, budget and pipeline goals.
Lead integrated campaigns: Develop and execute programs across paid social, search, retargeting, email, webinars, partner channels and targeted account-based programs.
Partner with Marketing Operations: Define campaign requirements, audience logic, scoring, routing, attribution and reporting needs. Maintain enough HubSpot fluency to validate setup and troubleshoot issues.
Manage budget and channel performance: Allocate investment, manage agencies and make clear decisions about where to scale, adjust or stop spending.
Analyze and optimize: Track funnel performance, test messaging and channels and turn data into actions that improve conversion and pipeline.
Drive cross-functional execution: Align with Sales, RevOps, Product Marketing and Marketing Communications on priorities, handoffs and follow-up.
Create operating discipline: Build clear plans, owners, milestones and deadlines. Communicate risks early, close loops and ensure campaigns move from strategy to launch.

Requirements

What you’ll need

10+ years of experience in demand generation, growth marketing or performance marketing, with a proven record of driving qualified pipeline in B2B SaaS.
Experience marketing into health systems or other complex healthcare organizations, with a strong understanding of multi-stakeholder buying cycles.
Proven ability to set strategy and personally execute integrated campaigns across paid, email, webinars, partner channels and account-based programs.
Strong ABM experience, including audience selection, buying-committee engagement, Sales activation and account-level measurement.
Strong HubSpot fluency across campaigns, workflows, lifecycle stages, scoring, attribution and reporting, with the ability to partner effectively with Marketing Operations.
Analytical and commercial judgment, with the ability to connect marketing activity to conversion, opportunities, pipeline and revenue impact.
Experience managing budgets, agencies and vendors with clear performance accountability.
Strong operating discipline across multiple programs, deadlines and dependencies, with proactive communication and reliable follow-through.
Ability to work independently, make decisions and keep work moving without waiting for perfect information.
Strong cross-functional partnership skills across various organizational stakeholder groups.
High bias for action and comfort operating in a fast-paced, build-from-scratch environment.

Benefits

Comp & perks

Comprehensive Medical, Dental, Vision & Life insurance
HSA (with employer match), FSA, & DCFSA
401(k)
11 Paid Company Holidays
Flexible PTO policy
Annual company-wide offsite
Periodic team offsites
Annual equipment stipend
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