Director, Product Marketing

R1 RCM

Director of Product Marketing leading cross-portfolio marketing strategy for R1’s Phare OS. Establishing market intelligence, defining messaging, and executing go-to-market strategies.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $122,366 - $178,767 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

market intelligencesegmentationTAM analysisSAM analysisbuyer personascompetitive benchmarkingGTM strategydata analyticsmeasurable business outcomesB2B SaaS product marketing

Soft Skills

strategic thinkingexecution disciplinecommunication skillsstorytellingcross-functional leadershiprelationship buildinginfluencing senior leadershipalignment of stakeholderscustomer-centric storytellingtrusted partnership

Tools & Technologies

Microsoft OfficeSalesforceAI toolsCopilotChatGPTGemini

Certifications & Qualifications

Bachelor’s degreeMBA

Industry Keywords

healthcarerevenue cycleproduct launchesintegrated marketing campaignscustomer advocacythought leadershippipelinegrowthadoptionmarket credibility

About the role

Key responsibilities & impact

Establish and lead a best-in-class market intelligence function, including segmentation, TAM/SAM analysis, buyer personas, and competitive benchmarking
Advise executive leadership on market trends, risks, and opportunities, shaping strategic decisions and investment priorities
Translate insights into actionable strategies that influence product roadmap, GTM focus, and commercial execution
Own the communication strategy for Phare across internal and external audiences
Define and own the enterprise-wide messaging framework for Phare, ensuring a clear, differentiated, and scalable narrative across portfolios and buyer personas (clinical, financial, IT)
Elevate storytelling to position Phare as a market-leading, AI-driven platform and category-defining solution
Guide development of high-impact content and thought leadership that reinforces brand credibility and competitive advantage
Own end-to-end GTM strategy across product launches, platform expansions, and strategic initiatives
Ensure alignment of positioning, pricing/packaging inputs, sales enablement, and integrated marketing campaigns
Drive disciplined execution with clear milestones, governance, and measurable business outcomes
Serve as a senior, trusted partner across Product, Sales, Marketing, Operations, and Customer Experience
Drive alignment across leadership stakeholders to ensure cohesive strategy and execution
Act as the central point of orchestration for complex, cross-portfolio initiatives, ensuring consistency and speed to market
Partner with Marketing leadership to design and scale integrated demand generation, customer advocacy, and thought leadership programs (e.g., KLAS, industry positioning)
Define success metrics tied to pipeline, revenue, and adoption; hold teams accountable for measurable outcomes
Continuously assess performance and optimize marketing investments to maximize ROI
Maintain deep expertise in the Phare platform, roadmap, and innovation priorities
Partner with Product leadership to inform roadmap direction based on market signals, customer needs, and competitive dynamics
Champion customer-centric storytelling through case studies, executive narratives, and strategic communications
Elevate how R1 communicates innovation, AI capabilities, and measurable outcomes to the market
Strengthen market credibility and trust through consistent, value-driven messaging

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Computer Science, or related field (MBA preferred)
10+ years of B2B SaaS product marketing experience, with increasing scope and leadership responsibility
Domain expertise in healthcare and/or revenue cycle preferred
Proven success leading GTM strategy and driving measurable business outcomes (pipeline, growth, adoption)
Demonstrated experience building relationships and influencing senior leadership and operate effectively at a senior level
Exceptional strategic thinking combined with strong execution discipline
Excellent communication skills, including executive presentations and high-impact storytelling
Strong cross-functional leadership skills with the ability to align diverse stakeholders
Experience leveraging data and analytics to guide decisions and demonstrate ROI
Proficiency with Microsoft Office, Salesforce, and AI tools (e.g., Copilot, ChatGPT, Gemini).

Benefits

Comp & perks

Competitive benefits package.