Senior Product Marketing Manager

R1 RCM

. Market intelligence: build and maintain a systematic market intelligence program, including segmentation, TAM/SAM/SOM analysis, buyer persona research, and competitive benchmarking.

Posted 5/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $90,295 - $130,765 per yearWebsite

About the role

Key responsibilities & impact

Market intelligence: build and maintain a systematic market intelligence program, including segmentation, TAM/SAM/SOM analysis, buyer persona research, and competitive benchmarking.
Work with leadership to surface issues in segment reviews and translate insights into actionable strategies for sales, product, and executive leadership.
Messaging and positioning: own and evolve the messaging framework for Phare, ensuring clarity, differentiation, and resonance of our value proposition across buyer personas (clinical, financial, IT).
Partner with revenue cycle SMEs in Product, Operations and Product Marketing to balance technical accuracy with compelling storytelling in the form of sales presentations, case studies, and other internal and external efforts.
Cross-functional orchestration: act as the connective tissue across product, sales, operations, customer experience, etc., to migrate strategic priorities into coordinated execution.
Ensure launches, RFP responses, and thought-leadership initiatives are consistently aligned, timely, and impactful across stakeholders.
Strategic partnership and program impact: Collaborate closely with leadership and marketing peers to develop thought-leadership content and support integrated marketing efforts (e.g., customer advocacy programs, KLAS, etc.).
GTM launches: drive full lifecycle GTM execution for Phare launches and reintroductions for E2E customers partnering with Product Marketing peers — from positioning and messaging to sales enablement, campaigns, and field activation.
Know your product and your roadmap: collaborating with product team and internal SMEs to discuss product roadmap and integrate findings into launch/GTM strategy + playbook.
Proactive client communication and storytelling: develop proactive customer communication strategies and compelling case studies that showcase customer outcomes, innovations, and AI-enabled success stories to drive trust and market credibility.

Requirements

What you’ll need

Bachelor’s degree in marketing, computer science, business or related field AND 6+ years of B2B SaaS product marketing experience.
Domain expertise in Revenue Cycle is preferred.
Versatile problem solver who can navigate ambiguity and bring structure
Flexible, growth mindset with ability to evolve and meet the needs of the business
Demonstrated work history in-market that showcases excellence at both high-level product marketing and GTM strategy & execution as well as influencing others to achieve a common goal.
Excellent cross-functional collaboration and communication skills, org savvy, with demonstrated experience collaborating working from executives to operators.
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Proficient in productivity applications such as Microsoft Office and AI tools like Gemini, ChatGPT and Copilot.
Comfortable using collaboration and CRM tools such as Salesforce.
Exceptional ROI-tracking skills, able to prove what is or is not working.

Benefits

Comp & perks

Competitive benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS product marketingGTM strategymarket intelligencesegmentationTAM/SAM/SOM analysisbuyer persona researchcompetitive benchmarkingROI-trackingstorytellingcase studies

Soft Skills

problem solvingflexibilitygrowth mindsetcross-functional collaborationcommunicationpublic speakingwritingorganizational savvyinfluencingstrategic thinking