
Social Media Strategist
Qurate Retail Group
full-time
Posted on:
Location Type: Office
Location: West Chester • Pennsylvania • United States
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About the role
- Develop and implement the social media strategy in support of QVC’s brand priorities across various platforms
- Develop engaging, on-trend & consistent campaigns to align with QVC’s priorities & promotions
- Responsible for daily posting and creation of content across QVC’s social platforms
- Maintain social media/editorial content calendar
- Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
- Provide direction and feedback on our static image and video content strategy
- Monitor brand, vendor, competitor, & influencer conversations utilizing QVC’s social listening tools
- Analyze daily, weekly & monthly reporting to inform strategy across all social platforms
- Actively monitor social pages for content & community building opportunities
Requirements
- BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
- At least 2 years business experience in social media or marketing environment
- Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest
- Experience with Meta Business Suite preferred
- Knowledge of social media calendar, scheduling, and reporting platforms preferred
- Experience with photography & photo editing software (Adobe Photoshop, etc.)
- Videography & video editing software and apps (Adobe Premiere Pro, CapCut, etc.) strongly preferred
- Social content creator (on-camera and off) - a plus!
Benefits
- Competitive compensation
- Paid time off
- Employee assistance program
- Parental leave
- Paid volunteer hours
- Amazing company discounts
- Health care benefits starting on day 1
- 401(k)
- Tuition reimbursement benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media strategycontent creationcampaign developmentsocial media analyticsphotographyphoto editingvideographyvideo editing
Soft Skills
cross-functional collaborationcommunicationfeedback provisioncommunity building