Digital Marketing Strategist – Startups/SMB
Directive
Spark
Digital Marketing Strategist
Qurate Retail Group
full-time
Posted on:
Location: Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
Tableau
About the role
- Own strategy, optimization, execution, creative, and technical processes of triggered email campaigns for QVC & HSN
- Drive campaign delivery and use best practices to deliver 25%+ of total email revenue and YoY growth
- Analyze daily historical and comparative data through Adobe Analytics, Tableau, Bluecore and other retention reports to identify opportunities
- Report key data points to ensure achievement of major KPIs and continuous enhancement of email metrics
- Execute tactical A/B and multivariate tests with Test & Learn team and implement impactful optimizations
- Collaborate with Bluecore account manager, Senior Manager, VP of Marketing, Test & Learn group, and internal/external partners on campaign performance
Requirements
- Bachelors degree in Marketing, communications, or related field; or equivalent experience required
- 2-4 years professional experience within digital or email marketing, or e-commerce
- Experience with triggered email programs and retention marketing
- Experience with A/B and multivariate testing
- Proficiency with Adobe Analytics, Tableau, and Bluecore
- Ability to analyze daily historical and comparative data and report on KPIs
- Experience executing campaign strategy, optimization, and delivery
- Strong collaboration skills with internal and external partners
- Key attributes: innovation, technical acumen, creative-thinker, and data comfortability
- Remote work is not permitted in NYC at this time
