Qurate Retail Group

Digital Marketing Strategist

Qurate Retail Group

full-time

Posted on:

Origin:  • 🇺🇸 United States • Pennsylvania

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Job Level

JuniorMid-Level

Tech Stack

Tableau

About the role

  • Own strategy, optimization, execution, creative, and technical processes of triggered email campaigns for QVC & HSN
  • Drive campaign delivery and use best practices to deliver 25%+ of total email revenue and YoY growth
  • Analyze daily historical and comparative data through Adobe Analytics, Tableau, Bluecore and other retention reports to identify opportunities
  • Report key data points to ensure achievement of major KPIs and continuous enhancement of email metrics
  • Execute tactical A/B and multivariate tests with Test & Learn team and implement impactful optimizations
  • Collaborate with Bluecore account manager, Senior Manager, VP of Marketing, Test & Learn group, and internal/external partners on campaign performance

Requirements

  • Bachelors degree in Marketing, communications, or related field; or equivalent experience required
  • 2-4 years professional experience within digital or email marketing, or e-commerce
  • Experience with triggered email programs and retention marketing
  • Experience with A/B and multivariate testing
  • Proficiency with Adobe Analytics, Tableau, and Bluecore
  • Ability to analyze daily historical and comparative data and report on KPIs
  • Experience executing campaign strategy, optimization, and delivery
  • Strong collaboration skills with internal and external partners
  • Key attributes: innovation, technical acumen, creative-thinker, and data comfortability
  • Remote work is not permitted in NYC at this time