
Marketing Programs and Events Specialist
Quisitive
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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About the role
- Take lead in coordinating ~20-30 events annually, while also supporting campaign execution, sales enablement, and content coordination to ensure every event and initiative drives pipeline and partner engagement.
- Responsible for managing a full mix of B2B marketing events, ranging from virtual webinars to executive roundtables to trade show sponsorships. You’ll also assist in executing campaigns that support these events, including segmentation, email marketing, asset creation, landing pages, and follow-up content.
- Lead or support 2–4 events per month (webinars, conferences, roundtables)
- Coordinate logistics including vendor management, booth and venue orders, registration setup, and budget tracking
- Collaborate with subject matter experts, sales, and Microsoft contacts to select topics and speakers, manage agendas, and facilitate speaker and event team readiness
- Support event promotion across email, sales enablement, web, digital, and social channels in partnership with the demand generation team
- Ensure seamless pre- and post-event execution including attendee tracking, lead processing, and reporting on KPIs
- Maintain internal event calendars and budgets, and contribute to planning meetings with marketing and sales stakeholders
- Support campaign delivery by building or QA'ing event assets (emails, landing pages, forms, confirmation/follow-up content)
- Collaborate with SMEs to produce event-related content like presentation decks, recap blogs, and highlight videos
- Manage list segmentation and journey setup in Dynamics 365 Marketing
- Track lead engagement across events and campaigns and share insights with sales for timely follow-up
- Help ensure campaigns are launched on schedule and fully aligned to event goals and KPIs
- Support the channel and demand generation team in other campaign tasks
Requirements
- 2–4+ years of experience in B2B marketing or event coordination
- Comfortable owning logistics while also contributing to strategy and storytelling
- Excellent multitasker with strong attention to detail and organization
- Confident communicator and collaborator across departments and partners
- Knowledge of B2B email and event best-practices
- Bonus: Familiarity with the Microsoft ecosystem (Teams, Dynamics)
Benefits
- No third-party agency inquiries
- Unable to offer visa sponsorships at this time
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingevent coordinationemail marketingasset creationlead processingKPI reportinglogistics managementvendor managementbudget trackinglist segmentation
Soft Skills
multitaskingattention to detailorganizationcommunicationcollaborationstrategic thinkingstorytelling