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Partner Marketing Manager
QuiltPartner Marketing Manager driving campaigns, channels, and product adoption for Quilt’s HVAC Certified Partner network. Growing partner engagement, homeowner leads, installs, and software usage.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner marketing campaign management, including planning, execution, and performance monitoring. Proficient in building marketing assets and driving partner engagement through effective content strategies across various channels.
Highest-signal resume keywords
Partner Marketing Campaign ManagementChannel Management SkillsCross-Functional CollaborationContent Creation for Social MediaRevenue Metrics Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementProgram MarketingEmail MarketingContent OwnershipLead GenerationProduct Adoption
Soft Skills
Independent ContributorCollaboration Skills
Tools & Technologies
BrazeSalesforceYouTubeFacebookInstagram
Industry Keywords
HVACHome ServicesContractor-Facing Industry
About the role
Key responsibilities & impact- Own the rollout of Quilt's twice-yearly partner marketing campaigns and promotions from planning through partner-facing execution
- Run weekly training calls with partners on new marketing channels, assets, and best practices
- Collaborate with Partner Success to help partners drive qualified lead and install volume
- Build and maintain partner-ready marketing assets, including co-branded creative, campaign kits, and sales collateral
- Own the monthly partner newsletter from content planning to send
- Manage and grow Quilt's partner Facebook group and Instagram broadcast channel
- Build partner-facing social content for Quilt.com/Partners and YouTube to attract prospective Certified Partners
- Monitor channel performance and iterate on content strategy based on partner engagement and program growth
- Partner with Partner Success and Product on marketing strategy for new program and feature rollouts, including Quilt Tools and Toolbox
- Build adoption campaigns that drive partner usage of Quilt's software products and connect adoption to homeowner lead generation and installs
- Serve as the marketing point of contact for cross-functional rollout planning with Partner Success
- Operate as an independent contributor owning execution end to end
- Increase partner engagement with marketing assets and campaigns, partner-driven homeowner lead volume, product adoption, and partner-facing channel growth
Requirements
What you’ll need- 5-8 years of marketing experience, with a few years in HVAC, home services, or a related trade/contractor-facing industry (required)
- Generalist marketing skill set across campaign management, channel/content ownership, and program marketing
- Strong hands-on channel management skills across email/newsletter, Facebook groups, Instagram, and YouTube
- Ability to work as an independent contributor and execute without a team underneath them
- Strong cross-functional collaboration skills alongside Partner Success, Sales, and Product
- Track record of connecting marketing activity to downstream revenue metrics, including leads, installs, and adoption
- Experience with tools like Braze, Salesforce, or similar platforms (nice to have)
- Video or content creation skills for YouTube and social (nice to have)
Benefits
Comp & perks- Meaningful equity
- Medical benefits
- Dental benefits
- Vision benefits
- 401(k)
- Paid time off
- Certain leaves of absence