Senior Media & BI Manager

Quiero Alpargatas

Leading media strategy and digital initiatives focusing on brand building and performance marketing at Alpargatas. Collaborating with various teams to enhance customer experience and media efficiency.

Posted 7/14/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in media strategy, budget management, and performance measurement, ensuring a seamless consumer journey across various channels. Proven ability to lead cross-functional teams and manage agency relationships to drive brand impact and ROI.

Highest-signal resume keywords

Media Strategy LeadershipPerformance Media ManagementBudget ManagementKPI Definition and MeasurementAgency Relationship Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media Budget ManagementPerformance MeasurementAttribution ModelsCampaign AnalysisConsumer Journey Mapping

Soft Skills

Influencing SkillsExecutive Communication

Tools & Technologies

Executive DashboardsCRM SystemsE-commerce Platforms

Certifications & Qualifications

Bachelor's DegreePostgraduate Degree or MBA in Marketing or Business Management

Industry Keywords

Consumer GoodsRetailFashionLifestyleLATAM Operations

About the role

Key responsibilities & impact

Lead media strategy, ensuring a balanced approach between brand building, performance and conversion.
Manage the media budget with a focus on efficiency, reach, frequency, brand impact and return on investment (ROI).
Define budget allocation criteria by campaign, channel, market, objective and funnel stage.
Lead strategic relationships with the media agency, creative agency and digital partners.
Ensure governance of contracts, fees, SLAs, deliverables, performance and the quality of agency recommendations.
Map and optimize the consumer journey across the brand’s primary touchpoints.
Ensure a consistent experience across media, social, e-commerce, CRM, retail media, app, stores and campaigns.
Work with e-commerce, CRM, trade, product and campaign teams to turn consumer insights into practical improvements.
Ensure campaigns and activations are connected to a clear, seamless and measurable customer journey.
Lead the performance media, growth and measurement agenda.
Define KPIs by objective: consideration, traffic, conversion, sell-out, engagement, retention and efficiency.
Build executive dashboards to monitor media, campaign and channel performance.
Ensure post-campaign analyses with actionable learnings.
Evolve attribution and measurement models and the interpretation of impact across media, e-commerce and commercial channels.
Lead strategy for retail media, social commerce, live commerce and creator commerce.
Ensure integration between paid media, digital channels, e-commerce and retail partners.
Work with commercial and trade teams to maximize conversion in priority channels.
Develop specific plans for key sales moments, launches, seasonality and regional campaigns.
Implement processes, rituals and governance for media, agency, budget and performance management.
Ensure operational discipline in timelines, approvals, briefings, reports and deliverables.
Lead the continuous improvement agenda for the marketing operation.
Serve as the focal point between Marketing, Product, Trade, Commercial, E-commerce, Finance, Legal, Procurement and agencies.

Requirements

What you’ll need

Bachelor's degree (completed).
Postgraduate degree or MBA in Marketing or Business Management.
Experience managing performance media.
Experience in consumer goods, retail, fashion, lifestyle or LATAM operations is a plus.
Strong experience managing agencies and large budgets, with influencing skills and executive communication ability.

Benefits

Comp & perks

Health insurance
Dental insurance
Life insurance
Wellhub
Meal voucher
Employee discount on Havaianas products
Birthday day off
Transportation voucher
Private pension
Profit Sharing (PLR)
Courses, training and other development activities through ALU (Alpa Learning Universe), our corporate university
Flexible on-site work model (minimum 3 days in the office per week)
Flexible working hours