Global Brand and Communications Manager

Leader enhancing global brand equity for Havaianas through strategic planning. Aligning campaigns with corporate priorities for essential markets.

Posted 5/4/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Key responsibilities & impact

Lead the growth of Havaianas’ brand equity globally in its key markets through strategic plans that ensure the three dimensions of an iconic and healthy global brand
Define, orchestrate and ensure the strategic consistency of the brand at global scale, making sure its vision, positioning and expression are coherent across all markets and touchpoints
Act as guardian of the global brand fundamentals, developing and evolving strategic assets — such as the brand book, positioning, visual guidelines and social media guidelines — that guide regional teams and ensure excellence in global execution
Lead the brand’s major annual global campaign, aligning it with corporate strategic pillars, growth priorities and the needs of key markets, applying creative management, narrative coherence and maximizing the brand’s resonance globally
Lead 360º launches connected to the innovation pipeline, ensuring each launch conveys the brand spirit and delivers competitive differentiation
Define and drive the global sustainability strategy
Lead global brand governance, ensuring consistency across all touchpoints and reinforcing the building of brand equity in the short and long term

What you’ll need

University degree (Bachelor’s degree) completed
Experience in environments focused on building global brands
Preferred: training or qualifications that strengthen brand-building skills in today’s fast-changing relationships between brands and consumers, especially in digital
Fluent English

Comp & perks

Health insurance
Dental insurance
Life insurance
Wellhub
Meal voucher (Ticket Restaurante)
Discount on Havaianas products
Birthday day off
Transport voucher
Private pension plan
Profit-sharing (PLR)
Courses, training and other development activities through ALU (Alpa Learning Universe), our corporate university
Flexible on-site work model (minimum 3 days in the office per week)
Flexible working hours

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

leadershipstrategic planningcreative managementnarrative coherencebrand governancesustainability strategy

Certifications

Bachelor’s degree