Trade Execution Analyst – Junior

Quiero Alpargatas

Trade Execution Analyst for Havaianas, ensuring merchandising strategies at retail points while promoting brand consistency and consumer experience.

Posted 4/30/2026full-timeSão Paulo • 🇧🇷 BrazilJuniorWebsite

About the role

Key responsibilities & impact

Ensure the correct execution of Trade Marketing strategies in the channels under your responsibility.
Monitor product display standards, planograms, shelf share and merchandising materials.
Ensure implementation of seasonal campaigns, new product launches and promotional activities.
Conduct field execution audits and propose corrective action plans.
Lead, develop and supervise the work of supervisors and third-party promoters.
Define visit routes, visit priorities and store coverage.
Track team productivity, performance and individual KPIs.
Deliver technical training and training on Alpargatas' Perfect Store program.
Monitor indicators such as: stockouts, sell-out, execution coverage, exposure share, presence of priority product mix.
Build action plans based on field data, BI and S3.
Act as a liaison between Trade, Sales, Marketing and Customers.
Support negotiations focused on visibility and differentiated execution.
Organize and lead weekly planning meetings (RPS).
Manage merchandising materials and in-store assets.
Ensure implementation and visibility of Company materials.
Monitor ROI of in-store activities.
Map competitor activities in the field.
Report opportunities to improve execution and visibility.
Provide shopper insights and in-store dynamics.
Support the creation of regional promotional calendars.
Participate in the tactical rollout of Head Office strategies to the field.
Adjust strategies according to regional and channel realities.

Requirements

What you’ll need

University degree in progress in Business Administration, Marketing, Engineering, Economics or related fields.
Experience in Trade Marketing, Commercial Execution or Market Intelligence.
Proficient in Excel and PowerPoint.
Ability to analyze KPIs, manage projects and execute at the point of sale (POS).
Strong communication skills, strategic mindset and ability to influence.
Comfortable with public speaking.
Willingness to travel.
Valid Category B driver's license.

Benefits

Comp & perks

Health Plan
Dental Plan
Life Insurance
Wellhub
Meal Voucher
Discount on Havaianas Products
Birthday Day Off
Transportation Voucher
Private Pension Plan
Profit Sharing (PLR)
Courses, training and other development activities through ALU (Alpa Learning Universe), our corporate university
Flexible On-site Work Model (minimum 3 days per week in the office)
Flexible Hours

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Trade MarketingMarket IntelligenceKPI analysisProject managementField execution auditsPromotional activitiesMerchandisingData analysisTechnical trainingAction planning

Soft Skills

CommunicationStrategic mindsetInfluencingPublic speakingLeadershipTeam supervisionOrganizational skillsNegotiationProblem-solvingAdaptability

Certifications

University degree in Business AdministrationUniversity degree in MarketingUniversity degree in EngineeringUniversity degree in EconomicsValid Category B driver's license