IDN Marketing Manager

QuidelOrtho

IDN Marketing Manager developing marketing strategies for integrated delivery networks and health systems. Focused on value-based messaging and stakeholder engagement to drive success.

Posted 7/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $118,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing account-based marketing strategies tailored for health systems and IDNs, with strong analytical skills to assess market trends and program performance. Proficient in managing marketing budgets and translating complex solutions into compelling narratives for diverse stakeholders.

Highest-signal resume keywords

Account-Based Marketing StrategiesHealth System Marketing ProgramsAnalytical SkillsBudget ManagementStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ExperienceValue-Based Programs DevelopmentCRM ProficiencyMarketing AnalyticsProgram ROI Evaluation

Soft Skills

Excellent Communication SkillsCross-Functional Collaboration

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Health

Industry Keywords

IDNGPOHealth SystemsClinical SolutionsDiagnostic Solutions

About the role

Key responsibilities & impact

Develop and implement account-based marketing strategies for IDN and health system targets
Lead IDN/GPO pricing strategy by assessing contract positioning
Build and maintain strong cross-functional relationships with IDN stakeholders
Create health system-specific marketing programs and sales enablement tools
Partner with National Accounts, regional sales teams, and Medical Affairs
Analyze health system market trends, IDN account data, and stakeholder insights
Collaborate with product marketing, health economics, Medical Affairs, and commercial leadership
Manage IDN marketing budgets, track program ROI and engagement metrics
Lead new product launch planning within health system accounts
Assess current portfolio opportunities to communicate and capture value for QuidelOrtho and Health System combined benefit
Perform other work-related duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Health, or related field
5+ years of marketing experience, with at least 2 years developing value-based programs or account-based marketing strategies for health systems, IDNs, or complex healthcare institutions
Demonstrated ability to translate complex clinical and diagnostic solutions into compelling value narratives for diverse stakeholder audiences including clinicians, administrators, and executive leadership
Strong analytical skills and proficiency with CRM and marketing analytics platforms
Excellent written and verbal communication skills
Ability to manage budgets, evaluate program ROI, and communicate performance insights to senior leadership
Ability to travel up to 30% to health system facilities, IDN headquarters, trade shows, and company locations

Benefits

Comp & perks

medical, dental, vision, life, and disability insurance
401(k) plan
employee assistance program
Employee Stock Purchase Plan
paid time off (including sick time)
paid Holidays