Product Manager

• Development of informatics portfolio informatics solutions and tools as directed by Sr Global Product Manager: Develop high impact sales tools that communicate a differentiated and compelling value proposition and the benefits to targeted customers.
• Integrate actionable competitive intelligence and positioning into Clinical Laboratories, Immunohematology and Point of Care portfolio solutions.
• Enable portfolio transition from stand-alone to integrated enabling increased lifetime customer value.
• Drive focus on product integration relative to Informatics solutions while developing product strategies around these key portfolio components.
• Develop marketing plans including market dynamics, competitive environment, customer segmentation, positioning and messaging, market potential, market share and forecast models for current products and products in development, with a key focus on Clin Lab, IH, POC & laboratory automation IT solutions.
• Partner closely with regional teams to identify and solve challenges across areas like market needs, competitive dynamics, internal policy, organization design, and alignment between service and sales teams.
• Manage product quality, supply and lifecycle prioritization by driving cross functional teams including R&D, Quality and Regulatory and Supply Chain to shape the evolution of the product portfolio.
• Partnering with global product management colleagues to create and drive the relevant menu and instrument strategy that led to sustainable near and long-term business growth.
• Monitor product performance in close collaboration with quality, compliance, and customer technical services and take lead in actions appropriate to ensure quality and availability of assigned products.
• Develop high impact sales tools that communicate a differentiated and compelling value proposition and benefits of assigned system(s), with a key focus on laboratory efficiency and effectiveness metrics.
• Develop and implement launch plans for new product introductions.
• Develop and validate new product requirements including features, software and consumables based on global customer needs, market insights and competitive frame to drive product differentiation and sales.
• Manage pre-launch beta site testing activities.

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