Marketing

• Develops and executes worldwide marketing plan, including market assessment, strategies and prioritization of sales and marketing tool development
• Works across QuidelOrtho’s Clinical Labs platforms, assays, automation, and informatics businesses to develop total solution strategies and commercial execution
• Partners with Marketing Communications on developing solution and product messaging and content/collateral development through launch and training
• Collaborates with regional marketing teams and sales enablement to align global marketing plans and define and track regional marketing and sales metrics
• Develops/maintains understanding of Clinical Chemistry and Immunoassay market trends and implications for customer needs
• Translates customer needs and pain points into solution-based messaging strategies
• Supports product launch strategies by providing marketing leadership for customer-focused product development and launch
• Builds relationships with key opinion leaders to understand market development needs
• Perform other work-related duties as assigned

Global Marketing Manager

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