Performance Marketing

• Campaign Management: Plan, launch, and optimize paid campaigns across social and search platforms (Twitter, Meta, Instagram, Google, etc.).
• Tracking & Analytics: Set up and maintain tracking systems for both web and app using tools like GA4, AppsFlyer, and Tag Manager.
• Experimentation: Test countries, audiences, creatives, and messaging to discover high-performing combinations.
• Optimization: Continuously refine campaigns for CAC, DAU, and LTV improvement.
• Data Collaboration: Work closely with the Data team to measure user acquisition performance and derive actionable insights.
• Reporting: Provide clear weekly and monthly performance reports highlighting wins, learnings, and next steps.
• Cross-Functional Support: Partner with Product, Growth, and Brand Marketing to ensure paid campaigns align with funnel improvements and retention strategies.

Performance Marketing Specialist

Performance Marketing Manager