Performance Marketing Manager – Paid Media

QUICK GREEN

Paid Media Manager for Quick Green, a digital platform connecting patients with medical cannabis resources. Responsible for performance marketing across multiple paid channels in a dynamic environment.

Posted 7/28/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSenior💰 €50,000 - €65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid performance marketing across multiple channels, with a strong focus on data-driven campaign optimization and funnel analysis. Proficient in defining and tracking key performance indicators to drive effective decision-making.

Highest-signal resume keywords

Paid Performance MarketingData-Driven Funnel OptimizationKPI Tracking (CAC, ROAS, Conversion Rate)Creative Testing and IterationBusiness-Fluent German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementFunnel AnalysisData AnalysisCreative DevelopmentAudience Targeting

Soft Skills

AdaptabilityCollaboration

Tools & Technologies

Meta AdsGoogle AdsTikTok AdsReddit Ads

Industry Keywords

Regulated MarketAdvertising LawPerformance MarketingCompetitive Markets

About the role

Key responsibilities & impact

You are responsible for patient acquisition across all paid channels — from Meta and Google Ads to TikTok and Reddit.
In a highly regulated market (advertising law), you will run data-driven campaigns, think in funnels and have real creative freedom: you will test, iterate and make decisions.
You plan, manage and optimize paid media campaigns on Meta, Google Ads, TikTok, Reddit and other channels.
You analyze the acquisition funnel from first touchpoint to conversion and derive data-driven actions.
You continuously test creatives, audiences, copy and campaign setups.
You define and track KPIs such as CAC, ROAS and conversion rate — and turn them into real decisions.
You hand off qualified users to CRM & Retention and work closely with SEO, Product and Strategy.

Requirements

What you’ll need

Several years of experience in paid performance marketing — you know the platforms, not just the theory
Understanding of tracking and a good eye for effective creatives
Experience in data-driven funnel optimization
Comfortable working in a dynamic environment with shifting priorities
Business-fluent German
Experience in regulated or highly competitive markets is a plus — not required.

Benefits

Comp & perks

Full ownership of paid media from day one
Hybrid work in Berlin (3 days office / 2 days remote)
Job ticket & tax-free benefits
Room for your own ideas, experiments and initiative — no endless approvals, no micromanagement
Training & development: flexible and needs-based — we discuss it when you have a need
A 13-person team with short communication lines and no internal politics