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About the role
Key responsibilities & impact- Support audience acquisition and registration growth for events through email, social media, partnerships, and digital channels
- Execute and optimize marketing campaigns in collaboration with marketing and cross-functional teams
- Assist in developing compelling messaging for emails, social media, and website content that resonates with key hospitality audiences
- Maintain and update event websites to ensure accurate, engaging, and conversion-focused content
- Manage and grow social media presence across assigned brands; proactively create content to drive engagement and registrations
- Create basic marketing assets using tools like Canva to support campaigns across email, social, and web
- Track, analyze, and report on campaign performance; use insights to optimize results and improve audience targeting
- Support audience segmentation and persona development to better target key attendee groups (e.g., owners, operators, bartenders, hotel leaders)
- Collaborate on onsite marketing execution, including signage, activations, and sponsor integrations to enhance the attendee experience
- Leverage speaker, sponsor, and partner content to amplify marketing efforts across channels
- Stay informed on hospitality industry trends, marketing best practices, and emerging tools (including AI) to continuously improve campaign performance and efficiency
Requirements
What you’ll need- Strong written and verbal communication skills.
- Strong attention to detail; diligent, proactive, organized, accountable, analytical, and highly motivated team player with solid project management skills.
- Ability to learn new technologies, tools, and processes quickly and thrive in a dynamic, fast-paced, high-growth environment while managing multiple projects under tight deadlines.
- Strong working knowledge of the Microsoft Office Suite.
- Results-driven mindset with a strong desire to meet and exceed expectations.
- Bachelor’s degree in marketing, communications, management, or related field (preferred but not required).
- 2+ years of experience in marketing, advertising, event support, or client/customer-facing roles.
- Ad agency, events, or media industry experience.
- Experience using Canva, Adobe Photoshop, or InDesign.
- Experience with Omeda (email deployment) or similar marketing technologies (e.g., MailChimp, Eloqua, ActiveCampaign).
- Experience using generative AI and AI-powered marketing platforms for ideation, drafting, optimization, and personalization of campaigns.
- Demonstrated prompt-writing skills and data-driven application (email optimization, A/B testing, reporting, segmentation), including responsible AI usage practices such as fact-checking and bias awareness.
Benefits
Comp & perks- Vacation - 15-20 days depending on years of service
- 12 Paid Holidays
- Health and Welfare Benefits (medical, dental, vision, life, and others)
- 401k, with Matching Contributions to include educational webinars sponsored by our 401K partner
- Parental Leave
- Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills
- Cariloop Membership Program to help support employees with the complexities of caregiving
- FitOn Health, access to a leading digital wellness platform that offers premium online classes and nutrition guidance.
- Wellness rewards and reimbursement opportunities offered thru our medical provider.
- Access to Mental Health Resources thru our Group Life Insurance Plan and Medical Provider
- Mission-driven culture with an enthusiastic, professional team
- Work-life balance
- Discounts through various partnerships
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingsocial media marketingcontent creationaudience segmentationcampaign performance analysisproject managementA/B testingdata-driven marketinggenerative AImarketing optimization
Soft Skills
written communicationverbal communicationattention to detailproactiveorganizedaccountableanalyticalteam playerresults-drivenadaptability
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in management
